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Insomniac Events · 2 weeks ago

Insomniac - Marketing Campaign Specialist, Concerts

Calabasas, CA

Full-time

Onsite

Mid Level

$69K/yr - $80K/yr

3+ years exp

Insomniac Events is a leading producer of innovative music festivals and events. They are seeking a Marketing Campaign Specialist to manage and execute marketing strategies for branded shows and festivals, ensuring effective communication and collaboration with various stakeholders.

ConcertsMedia and EntertainmentMusicPerforming Arts

No H1B

Responsibilities

Specialize in creating and executing 360 marketing campaigns for designated branded shows and festivals; leading teams across digital advertising, social media, integrated technology, street marketing etc

Partner closely with the executive producer, marketing vertical leads, artists & managers and regularly communicates key marketing information and targets to internal and external partners

Lead internal & external meetings as the main speaker conveying objectives & solutions

Analyze week-to-week ticketing, site traffic, social media engagement, and digital advertising data; Adapt marketing plans based on insights from this data

Stay on top of new trends and techniques to execute the best and most forward-thinking campaigns for your assigned brands and projects, sharing actionable insights with the team

Ensure fluid and accurate communication across all relevant project stakeholders

Facilitate third party marketing campaigns for your assigned projects

Recommend process improvement initiatives pertaining to the overall marketing workflow

Report on key statistics around audience growth and engagement

Partner closely with in-house design and new media (video and moving image) teams to develop marketing campaign assets; Ensuring creative requests are being submitted accurately, strategically, thoroughly, and timely

Hire and manage independent video, design, and other specialized contractors to develop necessary marketing assets for your assigned projects

Own execution of on-site marketing efforts across media, social, street teams, etc for relevant events within your assigned brands’ portfolios

Obtain relevant approvals for marketing and social media assets

Support in recruiting, hiring, training and onboarding various team members

Other projects, tasks and responsibilities as assigned

Train and provide support in onboarding team members, clients, vendors and partners when needed

All other projects and initiatives as identified

Qualification

Marketing campaignsElectronic music knowledgeData analysisBranded writingPhotoshopGoogle AnalyticsMultitaskingAttention to detailLeadershipAdaptability