Nitra · 3 months ago
Growth & Enablement Marketing Manager
Washington, District of Columbia, USA
Full-time
Hybrid
Mid Level
4+ years expNitra is a company focused on building a more efficient healthcare system through fintech and software solutions. They are seeking a Growth & Enablement Marketing Manager to support their go-to-market organization by creating marketing strategies, developing sales enablement materials, and collaborating with sales and product teams to enhance customer engagement and conversion rates.
Financial ServicesHealth CareSoftware
Responsibilities
Monitor and report on key metrics across the top of funnel—leads, conversion rates, CAC—and adjust strategy accordingly
Develop strategies that align messaging and materials with different stages of the buyer journey to improve qualification and conversion
Work closely with Sales to optimize the full-funnel experience, from campaign engagement to opportunity creation
Create and maintain sales collateral, one-pagers, pitch decks, and value props tailored to specific customer segments and verticals
Partner with Product to roll out new features, messaging updates, and training materials across the Sales org
Develop onboarding and ongoing enablement content for new sales team members—including training docs, talk tracks, and competitive positioning
Coordinate field and event marketing efforts, including conference prep, booth design, signage, and post-event content follow-up
Ensure consistency across customer-facing materials and work cross-functionally to gather insights from Sales, Product, and CS
Support the creation of product guides, videos, and visual assets that communicate the platform’s benefits clearly and concisely
Track usage and effectiveness of enablement materials, and iterate based on sales feedback and conversion data
Collaborate with Revenue Operations to support smooth execution across CRM and marketing-to-sales handoff points
Qualification
Required
4–6 years of experience in B2B marketing, sales enablement, or GTM roles, ideally within a SaaS or startup environment
Exceptional writing, editing, and storytelling skills—you can translate technical features into business value
Proven ability to support sales teams with content, tools, and training programs
Strong organizational and project management skills; you're able to juggle multiple deliverables and timelines
Comfort working across teams and driving initiatives forward in a collaborative, cross-functional setting
Preferred
experience in fintech, healthcare, or regulated industries
familiarity with HubSpot, Salesforce, or enablement tools like Highspot or Showpad
Benefits
Equity - Everyone at Nitra is an owner. When the company wins, you win
Health Care - Your health comes first. We offer comprehensive health, vision, and dental insurance options.
Retirement Benefits - Your financial stability matters to us so we provide a generous employer 401K match
Company
Nitra
Nitra is overhauling the healthcare industry with radically efficient and transparent solutions - starting with spend management.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$61MKey Investors
CoVenture
2022-08-23Seed· $16M
2022-08-23Debt Financing· $45M
Leadership Team
Jonathan Chen
President & Co-CEO
Recent News
2024-11-26
rs.ventures
2023-09-27
2022-08-26
Company data provided by crunchbase