Bass Pro Shops · 2 weeks ago
Lead Front End Developer - On-Site in Springfield, MO
Springfield, MO
Full-time
Onsite
Senior Level, Lead/Staff
5+ years expBass Pro Shops is seeking a Lead Front End Developer to join their Information Technology team at their corporate office in Springfield, MO. This role will lead the strategy, implementation, and optimization of enterprise-level tag management and analytics solutions while acting as a key liaison between IT, Digital, Marketing, and business partners.
E-CommerceHuntingRetail
Responsibilities
Architect, implement, and manage tag deployments across multiple properties using Adobe Launch and other leading Tag Management Systems
Design and optimize data layer specifications to ensure robust, scalable, and future-proof tracking
Establish tagging governance standards and best practices across the enterprise
Serve as the primary technical advisor on tagging and analytics to IT leadership, Marketing, and Digital partners
Translate business needs into technical tagging requirements and oversee their execution
Provide mentorship and guidance to junior developers and cross-functional partners
Lead testing and validation of analytics and marketing tags to ensure accurate data collection
Partner with analytics teams to troubleshoot data discrepancies and optimize collection methods
Regularly audit existing implementations to maintain high-quality, trustworthy datasets
Analyze and optimize scripts and tags for performance, security, and compliance
Ensure JavaScript execution integrity and minimal impact on website performance
Contribute to the development of advanced personalization and targeting capabilities
ALL OTHER DUTIES AS ASSIGNED
Qualification
Required
Bachelor's Degree in Computer Science, Software Engineering, Information Systems, or related field (or equivalent experience)
5+ years of professional experience with Tag Management Systems, with a strong focus on Adobe Launch
Deep expertise in JavaScript (ES6+), HTML, CSS, and modern frameworks such as React or Angular
Proven track record of leading cross-functional projects spanning IT, Digital, and Marketing
Experience with enterprise-level analytics platforms (Adobe Analytics, Google Analytics, etc.)
Strong understanding of browser developer tools and debugging techniques
Familiarity with personalization, A/B testing, and optimization tools
Ability to set technical standards and drive adoption across teams
Benefits
Medical
Dental
Vision
Health Savings Account
Flexible Spending Account
Voluntary benefits
401k Retirement Savings
Paid holidays
Paid vacation
Paid sick time
Bass Pro Cares Fund
And more!
Company
Bass Pro Shops
Your Adventure Starts Here! Find gear for Fishing, Boating, Hunting, Camping, and much more at Bass Pro Shops. It is a sub-organization of Great American Outdoors Group.
10001+ employees
H1B Sponsorship
Bass Pro Shops has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (15)
2024 (9)
2023 (15)
2022 (14)
2021 (5)
2020 (3)
Funding
Current Stage
Late StageTotal Funding
unknown2015-02-10Series Unknown
Leadership Team
Gary Wissig
Sr. Director, Revenue & Business Intelligence
Recent News
Sports Business Journal
2026-01-11
Duluth News Tribune
2026-01-07
Company data provided by crunchbase