Sony Music Entertainment · 3 months ago
Associate Director, Marketing - Human Re-Sources
Los Angeles, CA
Full-time
Onsite
Mid, Senior Level
$85K/yr - $95K/yr
4+ years expSony Music's Human Re-Sources is an independent music label focused on supporting artists in navigating the intersection of culture and technology. The Associate Director of Marketing will lead media and marketing initiatives, manage relationships for digital campaigns, and oversee strategic content rollout for artists.
Digital EntertainmentMedia and EntertainmentMusic
Responsibilities
Own and manage key relationships that contribute to successful social media and digital marketing campaigns on behalf of Human Re-Sources and its artists
Write and edit marketing content (i.e. ads, newsletters, blogs, emails, social media, presentations and digital campaign proposals)
Work collaboratively with A&R’s, Creative Director, and Product to build campaigns that encompass strategic streaming, digital media and digital marketing operational roll outs and drive lasting fan engagement
Align with department Leads consistently to ensure cohesive marketing plans are created and presented to management teams with timely approvals
Cultivate promotional relationships with brand agencies, PR and non-profit organizations that are relevant to artist roster
Advise on best practices in the digital landscape, while continuing to research innovative tools and agencies within the space
Oversee creation of digital media and digital marketing materials, liaising with management for necessary approvals and/or discussions that move the campaign forward
Conceptualize and oversee strategic rollout of content for artists’ DSP profiles, fanpages, relevant socials and/or visual channels
Review audience data, growth analytics, marketing tactics, and any relevant dashboards to inform digital best practices and artist development
Qualification
Required
Bachelor's degree or equivalent practical experience
4-6 years' of experience working in a strategic artist and brand development capacity at a marketing, music, or entertainment company
Strong communication skills and a proven track record of communicating a vision and roadmap along with the resourcing needs to achieve it; ability to operate successfully in a cross-functional environment, build relationships, and influence managers
Ability to build strategic plans and execute against them within quantitative modeling, strategic thinking, and sound business judgment
Prior experience presenting to executives and senior leadership
Strong project management skills, including the ability to think end-to-end, manage long-term projects, manage multiple projects simultaneously, and manage teams
Benefits
Medical, dental, vision, life & disability coverage, and 401K + employer matching
Voluntary benefits like company-paid identity theft protection and resources for pets, mental health and meditation resources, industry-leading fertility coverage, fully paid leave for childbirth or bonding, fully paid leave for caregivers, programs for loved ones with developmental disabilities and neurodiversity, subsidized back-up child and elder care, and reimbursement for adoption, surrogacy, tuition, and student loans
Investment in your professional growth and development enabling you to thrive in our vibrant community.
Time off for a winter recess
Company
Sony Music Entertainment
Sony Music is a music corporation owned and operated by Sony Corporation of America, a subsidiary of Japanese conglomerate. It is a sub-organization of Legacy Recordings.
5001-10000 employees
H1B Sponsorship
Sony Music Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (290)
2024 (258)
2023 (208)
2022 (279)
2021 (210)
2020 (213)
Funding
Current Stage
Late StageTotal Funding
unknown2019-05-05Acquired
Leadership Team
Christoph Behm
CEO GSA
Adam Cardew
Vice President
Recent News
bloomberglaw.com
2026-01-14
Company data provided by crunchbase