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European Wax Center · 9 hours ago

Paid Media Director

Plano, TX

Full-time

Hybrid

Director/Executive

10+ years exp

European Wax Center, Inc. is the largest and fastest-growing franchisor and operator of out-of-home body waxing services in the United States. The Paid Media Director will drive profitable new guest growth through paid media strategies and oversee the in-house media planning and buying team, developing omnichannel acquisition strategies to meet brand objectives.

BeautyCosmetics

No H1B

Hiring Manager

Samantha Goldfarb

Responsibilities

Develop sophisticated paid search and social strategies across acquisition and retention

Maintain accountability for performance of evergreen and seasonal campaigns, continually optimizing the buys in order to meet weekly targets

Embody the team’s test & learn culture by establishing an iterative quarterly roadmap, striving to utilize 20-30% of the media budget for tests and experiments

Partner with developers to implement offline conversion tracking and pixel-based optimization across each platform

Lead their team of buyers to optimize across - not just within - media channels, unifying the media planning and buying discipline instead of operating in channel-specific silos

Collaborate with other members of the marketing team to strategize across paid, affiliate, referral, and any other relevant channels

Present data and insights to the executive leadership team in an easy-to-understand way, collaborating with enterprise data analysts on inputs and outputs for visualization

Remain nimble as the industry landscape consistently changes (e.g. adapting to privacy safe environments, cookie deprecation, changing targeting capabilities)

Partner with VP of Marketing on the creative roadmap:

Ensure that best practices are met for each platform and

Provide direction on cadence of creative updates specific to different roles of media: low-, mid-, upper-funnel

Remain well versed in native creative capabilities across platforms e.g. TikTok One, Gemini, Meta Advantage+

Lead the in-house paid media planning and buying team, fostering a culture of performance, collaboration, and continuous learning

Perform other duties as needed

Qualification

Paid media strategiesGoogle AdsMeta Ads ManagerGoogle Analytics 4Omnichannel acquisitionPerformance optimizationTeam managementMicrosoft Office SuiteLeadership skillsAdaptabilityIntegrity