Intero Real Estate Services · 3 months ago
Digital Mktg Specialist
Lexington, Kentucky, United States
Full-time
Onsite
Entry, Mid Level
2+ years expIntero Real Estate Services is a company focused on providing superior online customer experiences through effective digital marketing. The Digital Marketing Specialist will manage the company website and digital marketing programs, execute campaigns, analyze performance, and optimize strategies to drive traffic and engagement.
Building MaterialE-CommerceReal EstateRetail
Responsibilities
Provide direction for the development and maintenance of company website content and design, ensuring best practices are followed. Partner with the IT department and provide guidance on the content and design of the company website, with primary responsibility for oversight of aesthetic changes to the website. May directly make some changes and updates to the company website. (15-25%)
Research, select and post articles and representative property photos on company social media accounts. Link to company website as appropriate. Write and post articles for company blog. Conceptualize, recommend, and execute paid social media campaigns. Design advertisements and post content for paid social media campaigns. (15-25%)
Proactively monitor, manage and execute campaigns to deliver continually improving results. Create written analysis of campaign performance, with recommendations based on analysis. (15-25%)
Review company website analytics and recommend ways to optimize through keywords and meta-tags. Execute on recommendations and report on search engine optimization (SEO) efforts monthly. (10-15%)
Research and recommend paid key-terms to increase company website traffic. Execute on plan, report on results and recommend new inbound marketing strategies through paid search options. (5-10%)
Remain abreast of emerging industry trends and new technologies related to search engine marketing (SEM) and interactive marketing opportunities. Monitor competitor websites and campaigns. (5-10%)
Perform any additional responsibilities as requested or assigned. (0-5%)
Qualification
Required
Bachelor's degree in business, marketing, IT, or related field; or equivalent work experience
2-5 years of marketing experience with an emphasis on internet and relationship management
Experience creating content and managing Social Media platforms, including Facebook, Twitter and blogs
Project management skills, including current knowledge of best practice project management methodologies and software applications
Strong technical aptitude and fluency
Full working knowledge of all Microsoft Office products, including Microsoft Project and SharePoint
Current knowledge of industry trends in website, social media, mobile and customer relationship management products
Skilled in SEO, some html knowledge preferred
Working knowledge of website analytics tools (such as Google Analytics) and App content and functionality
Exemplary communication skills; both written and verbal
Preferred
Industry background and/or knowledge preferred
Google AdWords Professional certification preferred
Benefits
Medical
Health Savings Account
Dental
Vision
Life Insurance
Paid Vacation (PTO)
401(k) with employer match
Flexible Spending Account
Employee Assistance Program (EAP)
Company
Intero Real Estate Services
Intero sells more homes than any other company in our market. That means more experience behind every sale, including yours.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Derek Overbey
Vice President Marketing
Recent News
2025-06-25
HousingWire.com
2025-05-08
Company data provided by crunchbase