Forthea - Digital Marketing Agency · 3 months ago
Digital Marketing Team Lead
Houston, TX
Full-time
Onsite
Mid, Senior Level
3+ years expForthea is an award-winning digital marketing agency that improves lead generation for clients through superior data analytics and creative executions. The Digital Marketing Team Lead is responsible for the success of client engagements, leading a team of specialists across various marketing channels while managing client relationships and overseeing digital initiatives.
AdvertisingSEOSocial Media MarketingWeb Development
Responsibilities
Day-to-day supervision of client search/online programs including strategic approach, bid recommendations and performance
Day-to-day supervision of client web or creative development projects – interfacing with DEDV project manager
Strong relationships with search/online community vendors for optimal service and results
Contribute to new business pitches
Develop, motivate and train Junior Specialists and Digital Specialists
Client account management and up-selling of services where applicable
Project management of all digital initiatives as they relate to the client
Ensure team members schedule and lead pre-kickoff meetings
Assist with the scheduling and leading client kickoff meetings
Recap kickoff meetings and send to client and internal team
Ensure team has requested client logins and necessary content and enter info into NetSuite
Assign setup tasks for internal team including necessary information to complete tasks and hours allotted to complete the project
Monitor time for setup tasks to ensure it is within the allocated budget
Review setup documents including keyword research, creative comps, email templates, etc. and send to client for approval
Confirm completion of setup tasks
Correspond with client through setup process to inform them of status
Assign ongoing tasks for internal team
Review ongoing plans, ads, press releases, etc. and send to client for approval
Regularly update client via email on the status of their account (or ensure direct client contact has)
Schedule monthly status calls with client (or ensure direct client contact has)
Deliver monthly reports for marketing clients (or ensure direct client contact has)
Assess client's marketing successes and determine if additional or "outside the box" ideas need to be implemented by specialists
Manage client's satisfaction. Satisfaction = perception - expectation
Work with client's outside vendors if necessary
Regularly check Google analytics codes are in place
Check project time used weekly and manage internal team's time
Create weekly status reports for account management meetings
Assess time used on every project weekly for weekly project control meetings
Qualification
Required
3-5 years online marketing experience with a strong background of planning and buying online campaigns
Bachelor's Degree from 4-year, accredited college
Excellent client and account service record; track record of accomplishing successful results for clients
Experience with writing, presenting and executing effective communications, media or interactive marketing plans
Ability to specify technical changes to technical/development teams
An in depth understanding of search engines, search engine optimization and factors that influence high rankings in Google
Experience with PPC - Management of Pay per click programs
Experience with web analytics tools (Google Analytics, Webtrends, Ominiture)
Experience using a CMS and an understanding of the impact they have on SEO
Ability to perform research, analyze websites, document changes, and make decisions regarding optimization approach
Ability to compile and analyze search data and metrics and make decisions regarding campaign direction
Ability to perform click through rate, conversion, spend and creative analysis to identify growth/optimization opportunities
Excellent Microsoft Office skills
Comfortable interacting with C-level executives
Outstanding customer service skills
Ability to work independently and within a team environment
Strong independent decision-making, organizational, planning and problem-solving skills
Benefits
Great salary and secure working environment
Excellent benefits including paid health insurance, vacation, dental
Becoming an integral part of a cutting edge agency and helping it grow
Working with a talented and dedicated group
Casual atmosphere with professional standards
Creative, modern and spacious work environment
Company
Forthea - Digital Marketing Agency
Your Trusted Digital Marketing Partner We love connecting data to decisions, transforming results, and accelerating your success.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Larry K.H. Jenkins
Chief Operating Officer
Christopher Pappas
President & Founder
Company data provided by crunchbase