Gray Media · 3 months ago
DIRECTOR OF DATA AND ANALYTICS (REMOTE/USA) - GDM
United States
Full-time
Remote
Lead/Staff, Director/Executive
$90K/yr - $110K/yr
5+ years expGray Media is a multimedia company headquartered in Atlanta, Georgia, seeking a strategic and innovative Director of Data & Insights to drive customer acquisition, engagement, retention, and advertising performance. The role involves developing and executing data-enabled marketing strategies that leverage first-party and third-party data to achieve measurable business results.
BroadcastingCommunitiesDigital MediaJournalismLifestyleMedia and EntertainmentNewsPublishingSportsVideo
Responsibilities
Own the development and execution of marketing strategies leveraging first-party (CRM, transactional, behavioral) and third-party data sources. Join strategic calls with Sales teams and key clients to present insights, campaign performance results, and optimization recommendations
Manage relationships with external data providers and technology partners
Collaborate with sales teams to identify and activate high-value audience segments for digital advertising campaigns
Develop and manage marketing attribution models to measure the impact of campaigns
Partner with content teams to analyze viewer and reader engagement, optimize content placement, and enhance audience retention
Design and maintain dashboards and reporting tools that provide actionable insights to sales, marketing, and editorial leadership
Monitor digital consumption patterns to uncover trends and opportunities for audience growth
Ensure compliance with applicable data privacy and protection laws in all analytics, targeting, and audience activation processes
Qualification
Required
Bachelor's degree in Data Science, Marketing Analytics, Statistics, or relevant work experience
5+ years of experience in digital analytics, targeting, or advertiser data solutions for a media company, agency, or AdTech company
Proficiency in SQL, Python, R, or business intelligence tools such as Tableau, Looker, or Google Data Studio
Experience with CDPs, DMPs, and DSPs for digital audience activation
Excellent communication skills with the ability to turn data insights into clear, actionable strategies
Strong organizational and project management skills with the ability to work across departments
Benefits
Comprehensive Medical(Rx), Dental, and Vision Coverage
Health Savings Account with Company contributions
Flexible Spending Account
Employer-paid life and disability benefits
Paid parental leave benefits
Adoption and Surrogacy Benefits
401(k) Plan, including matching and profit-sharing contributions
Employee Assistance Program
Voluntary benefits, including Hospital Indemnity, Critical Illness, Accident Insurance, and supplemental life insurance coverage
Paid Time Off, including Relocation PTO
Focus on Caring
Company
Gray Media
Gray Media is a broadcast company that owns and operates television stations in 31 markets across the country.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$2.4B2025-12-08Post Ipo Debt· $250M
2025-07-08Post Ipo Debt· $900M
2024-05-23Post Ipo Debt· $1.25B
Leadership Team
Alan Gould
Vice President of Investor Relations
James Finch
VP Of News Services
Recent News
GlobeNewswire
2026-01-07
2025-12-24
Houston Chronicle
2025-12-19
Company data provided by crunchbase