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DAC · 3 months ago

Coordinator, Digital Media

Purchase, NY

Full-time

Onsite

New Grad, Entry Level

$50K/yr - $60K/yr

DAC is a global full-funnel performance media agency dedicated to delivering transformative results. They are seeking a Digital Media Coordinator to support the execution and optimization of paid search campaigns, focusing on campaign setup, reporting, analysis, and optimization across various platforms.

AdvertisingDigital Marketing

Responsibilities

Become an expert in biddable paid media (initially focusing on paid search, later adding paid social & display advertising skills)

Produce weekly/monthly reports, covering all paid media channels & performance data

Work collaboratively, coordinate and communicate with internal and external partners

Provide ongoing analysis and monitoring of paid search & display campaigns with an eye to proactively expanding and improving campaigns based on client business needs

Build, launch, optimize and maintain paid search & display campaigns via Google Adwords, Bing, Yahoo, Facebook & other platforms

Conduct search ad copy & banner ad testing per best practice to drive performance improvements

Conduct keyword, placement & market research to make additions to new and existing campaigns

Perform QA on campaign set-up and post-campaign launch

Qualification

Google AdsBing AdsExcelDigital performance marketingCampaign optimizationAnalytical skillsData-driven mindsetDetail-orientedCollaborationProblem solving

Required

Bachelor's Degree

Completion of Google Fundamentals, Google Advanced, DoubleClick and Bing certifications is an asset

Previous experience doing bulk uploads or using Google Ads Editor

Demonstrate ability to build basic campaign structures on both engines

Demonstrate ability to pull reports and provide insights and observations on campaign performance at a high level

Ability to review data and problem solve

Expert ability to download data into Excel, perform VLookups, create Pivot Tables and charts

Someone who is hungry to learn and wants to propel their career forward!

Benefits

Competitive salary and comprehensive health benefits.

Generous PTO, wellness initiatives and parental leave.

Retirement saving plans.

Opportunities for continued learning and professional development.

A supportive, collaborative, and casual work environment.

Health, vision, dental, life, disability, financial, and retirement benefits, as well as paid leave, professional development, tuition assistance, work-life programs, and employee assistance support.