Concord · 3 months ago
Director of Creator Partnerships / Viral Marketing (STEM)
Los Angeles, CA
Full-time
Hybrid
Lead/Staff, Director/Executive
$110K/yr - $130K/yr
3+ years expConcord is the world’s leading independent music company, supporting a vast array of artists and songwriters. As the Director of Creator Marketing & Audience Growth, you will drive audience growth through strategic marketing campaigns and collaborations with creators, helping artists connect with broader online audiences.
Digital MediaMusicSocial Media
Responsibilities
Work with the Artist & Label Strategy team to set commercial goals and proactively identify opportunities for the further exposure of Stem’s distributed repertoire
Build, execute, & track digital marketing campaigns across the creator ecosystem
Develop, cultivate, and leverage relationships with creators, influencers, channels, marketing agencies, digital marketing tools, & social platforms
Work with Business Intelligence to gather & report campaign data to key stakeholders
Utilize your knowledge of the creator ecosystem to support Stem’s A&R team on the identification of new opportunities and trends
Develop playbooks, workflows, and tooling recommendations to enable future team growth and operational scale
Report on ROI by analyzing audience lift, engagement metrics, and campaign effectiveness across creator activations
Own the shortform content workflow—from selecting clips to overseeing editing and seeding—ensuring content is optimized for virality across TikTok, Reels, and YouTube Shorts
Use or manage tools like Captions.ai, Opus Clip, or CreatorCore to generate and edit clips, and direct outreach to meme pages and fan networks for seeding
Support the A&R team by surfacing creator-led artist discovery opportunities and moments of organic momentum
Guide artists and managers on best practices for optimizing social/viral campaigns using creator tools and partnerships
Stay up to date with algorithm changes, emerging platforms, and content formats that affect music discoverability
Qualification
Required
A consistent volume of creator campaigns with measurable impact (e.g., engagement rate, shares, creator reach)
Demonstrated audience growth and engagement lift for artists and releases driven by creator activations
Creation of a repeatable playbook and tooling infrastructure for future team scaling
Positive feedback from internal teams and external partners (artists, managers)
3–5 years of experience in creator/influencer marketing, within music
Existing relationships across the creator landscape, with creators & influencers specifically
A proficient knowledge of music discovery & marketing opportunities across all major creator platforms
Ability to track & interpret data analytics at the intersection of social media and music
Comfortable using analytics tools/campaign tooling (e.g., Chartmetric, Soundcharts, CreatorIQ, TikTok Creator Center, Co:brand, CreatorCore, Modash)
Pop culture acumen
Proven track record of executing campaigns with measurable success
Comfort negotiating rates with creators or micro-influencers
Ability to work quickly and effectively under pressure and balance priorities
Excellent verbal and written communication skills
Strong attention to detail with time management skills & follow-through
Ability to identify opportunities and tackle them proactively
Ability to work selflessly across various teams
Preferred
Comfortability conversing with artists and their teams
A comprehensive understanding of digital advertising in music
An understanding of AI Tools used in the digital marketing of music
Benefits
Competitive compensation package including equity for all full-time employees.
100% premiums covered for employee medical, dental, and vision (60% for dependents)
Company 401(k) match up to 4%
Unlimited paid time off
FSA
Life insurance
Student loan paydown program
Excellent parental leave policies
Comprehensive medical and wellness benefits
Generous time off
Parental leave
Charity match
Paid time off for volunteering
Company
Concord
CONCORD is the world’s leading independent music company.
501-1000 employees
H1B Sponsorship
Concord has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (23)
2024 (31)
2023 (23)
2022 (21)
2021 (8)
2020 (8)
Funding
Current Stage
Late StageTotal Funding
$5.96BKey Investors
Apollo
2025-07-22Debt Financing· $1.76B
2024-10-09Debt Financing· $850M
2023-10-25Debt Financing· $500M
Leadership Team
Fred Gillham
COO, Label Group
Victor Zaraya
Chief Operating Officer / Chief Revenue Officer
Recent News
bloomberglaw.com
2025-10-07
Music Business Worldwide
2025-09-18
Business – Billboard
2025-09-17
Company data provided by crunchbase