JCPenney · 3 months ago
Sr. Manager, Integrated Marketing
Dallas, TX
Full-time
Hybrid
Senior Level
$100K/yr - $158K/yr
7+ years expJ.C. Penney Company, Inc. is seeking a Senior Manager, Integrated Marketing to drive brand and marketing campaigns. This role involves translating brand strategy into actionable marketing plans, managing integrated campaigns across various channels, and collaborating with cross-functional teams to deliver cohesive customer experiences.
E-CommerceFashionRetail
Responsibilities
Partner with Senior Director to develop and lead integrated marketing strategies that bring JCPenney’s brand platform to life across all customer touchpoints
Translate brand priorities into campaign briefs that guide creative, media, and activation plans
Collaborate with the Integrated Agency Team, owned channel teams, and cross functional partners to define campaign objectives, messaging, and channel strategy
Bring strategic thought partnership into annual and quarterly planning sessions
Manage the end-to-end briefing process, ensuring clarity, alignment, and timely delivery
Partner with creative, production, and channel teams and agencies, to produce high quality, on brand assets across traditional and digital media
Attend and support photo shoots as needed to ensure creative alignment and brand consistency; occasional travel required
Ensure consistency in messaging, tone, and visual identity across all channels
Develop Integrated Marketing Presentations, taking the lead on building a cohesive story and guiding the teams towards an on-brand narrative
Partner across the organization with marketing, corporate communications, stores, digital, finance, and other key departments to align campaign execution
Champion integration across paid, earned, and owned channels to deliver a unified customer experience
Foster strong relationships with internal teams, owned channel leads, and external agency partners, ensuring collaboration and accountability
Exercise strong decision-making skills, leading teams towards action, breaking down barriers, and driving towards streamlined workflows and increased communications
High-Quality executive presence required, as each campaign will need presentations for C-level and potential celebrity talent touchpoints
Oversee campaign timelines, budgets, and resource allocation to ensure efficient execution
Track and report on campaign performance, providing actionable insights for optimization
Support budget planning, invoice processing, and vendor management as needed
Partner with analytics teams to measure campaign effectiveness and report on key metrics
Apply insights to refine future campaigns and improve ROI
Keen ability to decipher data and understand how to take information and distill into insights and then lead large teams into actioning them in a swift and timely manner
Qualification
Required
Bachelor's degree in marketing, Communications, Business, or related field
7+ years of experience in integrated marketing, brand strategy, or related field, preferably in retail or consumer goods
Proven track record of developing and executing cross channel campaigns that drive results
Strong understanding of media planning, creative development, and retail marketing cycles
Exceptional project management and organizational skills; ability to manage multiple priorities in a fast-paced environment
Strong interpersonal and communication skills, with experience influencing and collaborating across diverse teams
Ability to drive towards decisions, especially in large teams
Executive presence required
Creative thinker with strong problem-solving abilities and attention to detail
Willingness to travel as needed to attend photo shoots or campaign activations
Company
JCPenney
JCPenney is a chain of American mid-range department stores.
10001+ employees
H1B Sponsorship
JCPenney has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
2021 (2)
2020 (47)
Funding
Current Stage
Public CompanyTotal Funding
$1.5BKey Investors
Wells Fargo
2025-01-08Acquired
2020-12-08Post Ipo Debt· $1.5B
2020-05-26IPO
Leadership Team
Keith Melker
Chief Financial Officer
M
Marie Lacertosa
SVP, Supply Chain
Recent News
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