Windstar Cruises · 1 month ago
Hubspot Marketing Specialist
Miami, FL
Full-time
Onsite
Senior Level
5+ years expWindstar Cruises is known for its intimate yacht style experience and unique voyages. They are seeking a Hubspot Marketing Specialist to lead the end-to-end customer journey using HubSpot and other tools to create personalized marketing campaigns that enhance engagement and retention.
Travel
Responsibilities
Own and execute Windstar’s CRM and lifecycle marketing strategy across all stages of the guest journey - from lead to loyalty
Develop and deploy data-driven campaigns including welcome series, re-engagement, upsell, retention and promotional initiatives
Manage the strategy and deployment of non-booked lead communications to drive conversion - such as promotional offers, engagement emails and abandoned search workflows
Design and build email templates using industry best practices and coding standards
Manage the end-to-end deployment process, ensuring flawless execution across different email platforms and devices
Partner with cross-functional teams (sales, loyalty, creative, analytics, and digital) to align messaging and timing
Ensure compliance with email marketing regulations (e.g., CAN-SPAM, GDPR) and best practices to maintain high deliverability rates and protect sender reputation
Build and manage multi-step email workflows and trigger-based campaigns in HubSpot and other tools
Leverage behavioral data and customer signals to deliver dynamic, personalized content across segments
Collaborate with IT and analytics to enhance integrations, lead scoring, and funnel tracking
Design and implement A/B tests and multivariate testing strategies across subject lines, content and send times
Track performance and identify opportunities to improve key metrics such as open rates, click-through rates, and conversions
Analyze campaign results and provide recommendations to continuously improve results
Build and maintain basic performance reports in HubSpot to monitor email performance, workflow engagement, and list growth
Collaborate with cross-functional analysts to surface key insights that inform testing, segmentation, and campaign planning
Regularly audit data quality and CRM hygiene to ensure clean, actionable audience lists
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field
Expertise in Hubspot and basic knowledge of CDPs
5+ years of CRM, email marketing, or lifecycle marketing experience - ideally in a travel, hospitality or e-commerce brand
Basic HTML/CSS knowledge with the ability to build and customize email templates beyond standard drag-and-drop editors
Experience partnering with creative teams and briefing effective, brand-aligned assets
A data-first mindset, with experience using segmentation, customer journeys, and lifecycle analytics to drive business growth
Excellent project management skills with the ability to prioritize tasks, manage multiple projects simultaneously, and meet tight deadlines
Strong attention to detail and a passion for delivering high-quality, engaging email content that resonates with the target audience
Knowledge of email deliverability best practices, compliance regulations, and anti-spam laws
Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional team environment
Preferred
People management experience is preferred, including supervision of direct reports
Company
Windstar Cruises
Windstar Cruises is a travel & tourism company specializing in cruise vacation packages.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Janet Bava
Chief Commercial Officer (CCO)
Recent News
2025-12-16
2025-12-08
2025-11-13
Company data provided by crunchbase