Roses Southwest Papers Inc. · 4 months ago
Director of Sales Consumer Division
Albuquerque, NM
Full-time
Onsite
Director/Executive
8+ years expRoses Southwest Papers Inc. is expanding into the consumer retail market and seeks a VP of Sales to lead their new division. The role involves developing strategies for retail and e-commerce distribution, managing the commercial P&L, and building a high-performing sales team to drive sustainable growth.
ManufacturingPaper ManufacturingService Industry
Responsibilities
Go-to-Market & Channel Strategy: Develop price ladders, promo cadence, and distribution targets (ACV) across grocery, mass, club, dollar/drug, and e-commerce/marketplaces
Retail & E-commerce Expansion: Secure authorizations, planograms/endcaps, and online assortments; negotiate JBPs, trade terms, rebates, and allowances
Category & Shopper Insight: Use retailer portals and panel data to shape assortment, shelf strategy, and promo mechanics that drive velocity and share
Sales Operations & Analytics: Stand up CRM, pipeline hygiene, and dashboarding; track distribution, rate of sale, promo lift, and trade ROI with clear KPIs/QBRs
Team Building: Hire and develop a high-performing organization (key accounts, eComm/marketplaces, field/brokers); set territories, compensation, and enablement
Broker/Rep Management: Select and govern broker partners; set call standards, scorecards, and incentives aligned to distribution and velocity goals
Launch Excellence: Partner with Marketing, Supply Chain, and Finance to introduce new SKUs; ensure compliant claims/packaging and strong on-shelf availability
Forecasting & S&OP Alignment: Provide demand inputs and collaborate on OTIF, inventory, and cost-to-serve performance
P&L Ownership: Manage pricing, mix, and trade spend to protect margins; deliver accurate forecasting and budget performance
Risk & Issue Management: Proactively resolve deductions, service constraints, quality holds, and supply disruptions; enforce accrual and deduction discipline
Qualification
Required
Bachelor's degree in Business Administration, Marketing, or related field
8–10+ years of progressive CPG sales experience in manufactured consumer goods—ideally household paper, food packaging, or similar FMCG
Proven B2C retail success (supermarkets, big-box, club/dollar/drug, and e-commerce)
Candidates solely from B2B must demonstrate successful market transitions into B2C
5+ years in a sales leadership role (e.g., VP/Head of Sales) leading teams to hit/exceed revenue and share targets
Quantifiable wins (e.g., % sales growth, new retail segments launched, national/regional account wins)
P&L management experience—pricing strategies, rebates/allowances, trade optimization, and forecasting
Data-driven, fluent in consumer behavior and CPG trends (e.g., sustainability and e-commerce growth)
Strong deal-making with retailers, distributors, and suppliers; ability to secure shelf space and favorable terms
Comfortable with digital marketing, AI-enabled sales tools, and retail media to capture modern consumer demand
Excellent executive presence; proven ability to build and scale high-performing teams and lead cross-functional initiatives
Budgeting, forecasting, and value-based pricing to drive profitability in competitive paper categories
Preferred
MBA a plus (especially for strategic growth roles)
Company
Roses Southwest Papers Inc.
Roses Southwest Papers Inc. is a family owned and operated minority business based in the US since 1984.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Roberto Espat
CEO
Company data provided by crunchbase