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ZS · 3 months ago

Industry Marketing Senior Lead - B2B SaaS platform

Chicago, IL

Full-time

Hybrid

Senior Level, Lead/Staff

10+ years exp

ZS is a management consulting and technology firm focused on improving life through data, science, and technology. They are seeking an Industry Marketing Senior Lead for their B2B SaaS platform, ZAIDYN, to define and drive the go-to-market marketing strategy for the Emerging Pharma/Biopharma/Biotech industry.

ConsultingManagement ConsultingMarketing

H1B Sponsor Likely

Responsibilities

Develop the industry GTM strategy and plan, aligned with revenue and pipeline goals

Define priorities and ensure cross-functional alignment with other areas of marketing, product management, customer success, revops and partners

Own marketing-sourced and influenced pipeline contribution for the industry; lead regular performance reviews

Forecast pipeline contribution and provide insights to inform investment decisions

Adapt product-level positioning into industry-specific narratives, packages, and value propositions

Ensure messaging reflects industry trends, competitive landscape, and buyer needs

Shape content strategy that reinforces ZS’s product and platforms’ unique positioning statements tailored to the industry-specific audiences

Partner with other marketing colleagues to deliver and execute industry-specific campaigns (digital, events, ABM plays, etc.)

Lead industry-specific field and community initiatives such as ZS hosted and industry events, lunch & learns, and executive roundtables, ensuring they drive impact, memorable engagement and influence pipeline

Own audience-specific KPIs, including lead generation, conversion, and pipeline performance and forecasting

Analyze campaign results, provide forecasts, and drive continuous optimization

Lead account prioritization and engagement strategy for the industry in partnership with sales and SDRs

Support the sales team by leveraging CRM to monitor lead engagement, identify opportunities and ensure seamless follow-up for pipeline growth

Provide sales with industry-specific enablement tools (briefs, talk tracks, customer stories)

Create closed-loop feedback processes to refine industry strategy based on sales insights

Serve as the voice of the industry: engage directly with customers and prospects, conduct win/loss analysis, and track market trends

Monitor competitor activity in the industry and translate insights into GTM strategy

Build relationships with industry influencers to validate and evolve messaging

Qualification

B2B SaaS marketingGTM strategyDemand generationCampaign measurementLife sciences experienceStorytelling skillsCross-functional collaborationClient-first mentalityRelationship-buildingCommunication skillsIntense work ethicCollaborative spiritProblem-solving approach

Required

10-12+ years of B2B SaaS marketing experience in life sciences (pharma/biopharma/biotech)

Strong understanding of the US emerging/mid-size pharma landscape: customers, vendors and trends

Proven ability to translate positioning and product strategy into impactful industry narratives and programs

Experience building integrated GTM strategies, marketing plans and pipeline-driving campaigns

Strong storytelling and content skills; able to shape executive-ready narratives and collateral

Expertise in demand generation, ABM, and campaign measurement

Comfort working cross-functionally in a matrixed environment, influencing without direct authority

Excellent relationship-building and communication skills, able to engage senior stakeholders internally and externally

Based in the United States; able to travel domestically and internationally as needed for events, collaboration and for meeting customers

Client-first mentality

Intense work ethic

Collaborative spirit and problem-solving approach

Benefits

Health and well-being

Financial planning

Annual leave

Personal growth and professional development

Robust skills development programs

Multiple career progression options

Internal mobility paths

Collaborative culture

Company

ZS

Glassdoor3.7

ZS is a management consulting and technology firm that partners with companies to improve life and how we live it.

Founded in 1983

Evanston, Illinois, USA

10001+ employees

https://www.zs.com/

H1B Sponsorship

ZS has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (351)

2024 (297)

2023 (251)

2022 (440)

2021 (292)

2020 (164)