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BGB Group · 4 days ago

EVP, Market Access and Payer Marketing

United States

Full-time

Remote

Director/Executive

$225K/yr - $300K/yr

15+ years exp

BGB Group is a healthcare communications agency that offers a wide range of services, including traditional pharmaceutical advertising, promotional medical education, payer marketing, and consulting services. The company is seeking a visionary EVP, Market Access & Payer Marketing Practice Lead to oversee and grow their Market Access business, focusing on achieving revenue targets and driving strategic innovation.

AdvertisingConsultingMarketing

Responsibilities

Lead the Market Access & Payer Marketing practice, setting the strategic direction and ensuring alignment with BGB’s broader Communications goals

Own revenue and profitability targets for the Market Access business, including forecasting, budgeting, and performance tracking

Identify and pursue new business and cross-selling opportunities within Medical Communications and Advertising practices to drive integrated growth across key accounts

Serve as senior strategic advisor to clients, developing and executing market access strategies that align with brand objectives and payer needs

Oversee the development of value propositions, payer messaging, and access tools including AMCP dossiers, PIE communications, and budget impact models

Ensure excellence in client service, maintaining strong relationships across all levels of client organizations

Mentor and grow a high-performing team of account managers, strategists, creatives, and analysts across Market Access disciplines including value communications, HEOR, and patient access

Foster collaboration across BGB’s integrated service lines, ensuring seamless delivery of strategic, medical, and creative solutions

Champion BGB’s commitment to science-first communications, data-driven insights, and purpose-built programming

Stay ahead of evolving payer landscapes, regulatory shifts, and launch readiness best practices

Represent BGB externally through thought leadership, including speaking opportunities, publications, and client engagement

Drive innovation in access strategy, including digital enablement, predictive modeling, and AI-led scenario planning

Qualification

Market Access expertisePayer Marketing experiencePharmaceutical commercializationFinancial acumenLeadership skillsCommunication skillsCollaboration skills