eBay · 1 week ago
Head of Brand Marketing, eBay Live
San Francisco, CA
Full-time
Onsite
Director/Executive
$162K/yr - $216K/yr
10+ years expeBay is a global ecommerce leader dedicated to changing the way the world shops and sells. The Head of Brand Marketing for eBay Live will shape the company's presence in the Live Shopping space, driving brand presence and business growth across multiple verticals.
AuctionsE-CommerceInternetMarketplaceRetail
Responsibilities
Define, grow, and engage audiences for eBay Live — building strategies to grow customers across categories (channels, tactics, messaging, creative, etc)
Develop and execute integrated marketing campaigns, from awareness through conversion, ensuring a cohesive experience across paid, owned, and earned channels
Lead a rigorous “test and learn” approach in paid media, identifying high-performing tactics and scaling them to achieve brand and business objectives
Craft a compelling brand narrative for eBay Live, balancing the needs of diverse verticals with eBay’s overarching business goals
Partner cross-functionally with internal marketing, product, design, research, communications, and category teams to deliver seamless customer experiences
Use insights and analytics to measure impact, identify opportunities, and continually refine audience and media strategies
Cultivate relationships with creators, influencers, and partners to expand reach and community engagement
Manage and optimize budgets, ensuring efficient spend and strong ROI across marketing activities
Qualification
Required
10+ years of brand and/or growth marketing experience, including direct expertise in live shopping, livestream commerce, or interactive retail platforms
Demonstrated success in audience definition, acquisition, and conversion across multiple verticals
Proven ability to develop, test, and scale paid media strategies that drive measurable business impact
Strong leadership and team-building skills, with experience guiding cross-functional teams in complex, fast-paced environments
Deep understanding of consumer behavior in live shopping contexts and how to engage diverse communities
Exceptional communicator and collaborator, with the ability to influence stakeholders at all levels
Benefits
Target bonus
Restricted stock units
Full range of medical, financial, and/or other benefits
401(k) eligibility
Various paid time off benefits, such as PTO and parental leave
Company
eBay
eBay is a global online marketplace enabling users to buy, sell, and auction new or used items across various categories.
10001+ employees
H1B Sponsorship
eBay has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (572)
2024 (883)
2023 (779)
2022 (682)
2021 (748)
2020 (766)
Funding
Current Stage
Public CompanyTotal Funding
$1.16BKey Investors
Benchmark
2022-11-07Post Ipo Debt· $1.15B
1998-09-24IPO
1998-01-01Series Unknown
Leadership Team
Jamie Iannone
CEO
Alex Kazim
VP, GM eBay Services
Recent News
Digital Commerce 360
2026-01-23
2026-01-22
Company data provided by crunchbase