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Provi · 3 days ago

Senior Lifecycle & Marketing Operations Manager

United States

Full-time

Remote

Mid, Senior Level

$125K/yr - $155K/yr

3+ years exp

Provi is a leader in the B2B digital marketplace for the wholesale alcohol industry, and they are seeking a talented Senior Lifecycle & Marketing Operations Manager to join their Marketing Team. This role is essential for designing, executing, and optimizing lifecycle programs and marketing operations that drive customer acquisition, conversion, and retention.

Craft BeerE-CommerceE-Commerce PlatformsFood and BeverageHospitalityMarketplaceOnline PortalsRestaurantsWine And Spirits

Responsibilities

Architect and manage always-on lifecycle marketing programs, including onboarding, reactivation, retention, and win-back campaigns

Serve as the operational backbone for all GTM launches, such as new market entries and strategic partnerships

Drive first-order conversion and accelerate the path from sign-up to order by leveraging data-driven segmentation, targeted messaging, and campaign automation

Oversee the creation, delivery, and optimization of all lifecycle email communications, including onboarding series, seasonal promotions, newsletters, product updates, and re-engagement campaigns

Own the marketing technology stack, including HubSpot CRM, marketing automation platforms, consent management, and integrations with analytics and reporting tools

Establish and track KPIs tied to business outcomes

Analyze campaign performance, generate actionable insights, and iterate on programs to maximize ROI

Partner closely with product, publishing, sales, and customer success teams to share insights, align on messaging, and coordinate multi-channel campaigns

Qualification

Lifecycle Marketing ExpertiseMarketing OperationsHubSpot CRMEmail MarketingData AnalysisStrategic CommunicationAdaptability

Required

3-5 years of Lifecycle Marketing Expertise: Proven experience designing and optimizing multi-stage lifecycle programs (onboarding, retention, reactivation, win-back) with a deep understanding of segmentation, personalization, and behavioral triggers

Operational Excellence: Strong background in marketing operations, including process development, workflow automation, and campaign execution

Technical Proficiency: Hands-on expertise with marketing automation and CRM platforms (especially HubSpot) and reporting/analytics solutions

Analytical Mindset: Data-driven approach to measuring, analyzing, and optimizing marketing performance

Channel Mastery: Advanced knowledge of email marketing, including deliverability, segmentation, and content strategy. Familiarity with other digital channels (paid search, SEO, partner referrals) is a plus

Strategic Communication: Exceptional written and verbal communication skills. Ability to craft compelling messaging and collaborate effectively across teams and with external partners

Adaptability & Growth Orientation: Comfort with ambiguity and change. Eagerness to learn, experiment, and scale programs as Provi grows and the industry evolves