Alliance Defending Freedom · 3 months ago
Director of Media and Public Relations
Washington D.C.
Full-time
Onsite
Director/Executive
$105K/yr - $136K/yr
8+ years expAlliance Defending Freedom is dedicated to protecting religious freedom, free speech, and other fundamental rights. As the Director of Media and Public Relations, you will lead the media strategy, manage crisis communications, and ensure impactful messaging that aligns with ADF's mission and values.
Funding PlatformLegalNon ProfitPublic RelationsReligion
Responsibilities
Develop and lead a comprehensive media and public relations strategy that advances ADF’s mission, strengthens its brand, and supports legal advocacy objectives
Translate complex legal concepts into compelling, accessible messaging for diverse audiences, ensuring consistent alignment across earned, owned, and paid media platforms
Oversee cross-channel communications and message development for internal, external, and alliance audiences, while positioning ADF and its leaders as influential voices in national conversations on freedom and advocacy
Build and maintain high-impact relationships with top-tier media, journalists, influencers, and opinion leaders to maximize visibility and coverage
Lead ADF’s rapid response efforts by identifying and acting quickly on breaking news, cultural moments, and emerging trends
Oversee the creation of proactive media strategies and events to amplify ADF’s profile, showcase cases, and shape public conversations
Foster surrogate commentary and third-party advocacy by cultivating a strong network of aligned voices to amplify ADF messaging
Serve as the organization’s first line of defense during crises, leading swift, strategic communications responses that protect ADF’s reputation
Anticipate potential risks, develop crisis playbooks, and train staff and leadership on effective public response
Coordinate with legal teams to ensure all external communications are accurate, compliant, and aligned with legal and ethical standards
Direct the creation of high-impact media content designed to reach and engage target audiences, including articles, commentaries, interviews, videos, podcasts, and web content
Explore and adopt new communication channels, platforms, and technologies to expand reach and enhance engagement
Ensure all communications are optimized for digital distribution and search discoverability
Oversee training, preparation, and deployment of attorneys, spokespeople, and staff for media appearances and public speaking opportunities
Define KPIs, track results, and report on media performance, audience reach, and message effectiveness
Use data and insights to inform strategy, optimize campaigns, and ensure agility in responding to opportunities
Manage budgets for media initiatives, ensuring resources are used effectively and aligned with strategic priorities
Qualification
Required
Bachelor's degree in communications, journalism, public relations, or a related field
8+ years of experience in media relations, public affairs, or strategic communications
3+ years of experience leading a communications or media team
Experience in crisis response, executive messaging, and high-profile media engagement
Demonstrated success designing and executing impactful media and PR strategies that shape public opinion and advance organizational objectives
Exceptional ability to distill complex legal and policy issues into clear, compelling messages for diverse audiences
Proven track record of building strong relationships with national and international media outlets and securing high-impact coverage
Experienced in defining KPIs, analyzing performance data, and adapting strategies to maximize impact
Deep understanding of emerging media platforms, content optimization, and audience engagement strategies
Benefits
100% covered medical and dental insurance
Medical and dependent care reimbursement
Paid disability
Long-term care
Life insurance
401(k) plan with a 4% company match
Paid time off
12 paid holidays each year
Company
Alliance Defending Freedom
Alliance Defending Freedom is a legal organization committed to producing religious freedom, free speech, marriage, and family
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
J
Jeffrey Ventrella
Senior Vice-President, Strategic Training
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