Wip · 1 month ago
Director, Sales Strategy and Operations
New York, NY
Full-time
Onsite
Director/Executive
10+ years expWip is a company focused on revolutionizing the energy experience with innovative products. The Director of Sales Strategy and Operations will lead the development and execution of sales strategies, improve operational efficiency, and drive business growth through data-driven decision-making.
Retail
Hiring Manager
Amy Moreyra
Responsibilities
Translate company goals into actionable sales strategy, targets, and KPIs
Define and optimize channel mix based on revenue potential, velocity, and commercial viability
Lead annual and quarterly planning, including quotas, territories, and compensation
Build frameworks to assess and prioritize accounts, regions, and formats with the greatest speed to execution, ROI and brand potential
Partner with Finance and Sales leadership to align planning with margin, cost-to-serve, and profitability goals
Establish a disciplined sales operating rhythm to drive visibility, accountability, and performance
Design, implement, and continuously improve sales workflows, systems, and tools to maximize team and partner effectiveness
Own CRM governance, data hygiene, and ensure CRM is used as the core operating system by the sales team
Develop scalable onboarding, training, and field enablement materials to reduce ramp time and improve performance
Develop and maintain dashboards, scorecards, and reporting tools for the Sales team and executive stakeholders
Partner with Sales leaders to identify and resolve execution gaps and operational bottlenecks
Support the strategic development of retail and wholesale channels, including customer segmentation, pricing logic, and sell-in tools
Drive alignment across Sales, Trade Marketing, and Brand teams on activation priorities by channel and customer type
Identify opportunities to test and optimize new retail formats and partners and include framework to assess learnings
Deploy test-and-learn-and-iterate approach with a data-driven, experimental mindset to continuously refine strategies by trying new tactics, analyzing results, and making informed adjustments
Monitor sell-in vs. sell-through dynamics to improve forecasting and field focus
Lead performance reporting, business reviews, and actionable analysis across channels, customers, and sales leaders and team members
Leverage internal and external data to generate insights that shape strategy and execution
Collaborate with Marketing, Finance, and Sales teams to align on business goals and insights
Identify and monitor key performance metrics to guide strategic decisions
Qualification
Required
Bachelor's degree in business or related field required
10+ years of experience in sales strategy, sales operations, or business intelligence, preferably within CPG or high-growth consumer brands
Experience managing or building a Sales Strategy and/or Sales Operations function from the ground up a must
Strong command of sales planning, process design, and data analysis
Deep experience with CRM (Salesforce preferred), BI tools (e.g., Looker, Tableau), and Excel/Google Sheets
Excellent communication and executive presentation skills
Ability to lead through influence and work cross-functionally with senior stakeholders
Highly organized, detail-oriented, and process-driven
Comfortable working in a fast-paced, evolving environment
Preferred
MBA or advanced degree a plus
Company
Wip
Wip™ is building a new standard in energy – creating breakthrough products that deliver performance, portability, and purpose for people on the move.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase