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NEOGOV · 3 months ago

POLICE SOCIAL MEDIA/DIGITAL CONTENT COORDINATOR

Clayton - St. Louis County, MO

Full-time

Onsite

Entry, Mid Level

$54K/yr - $97K/yr

2+ years exp

NEOGOV is associated with the St. Louis County Police Department, and they are seeking a Police Social Media/Digital Content Coordinator. The role involves managing the Department's outreach and image through social media, overseeing digital initiatives, and ensuring effective communication of Department information.

GovTechHuman ResourcesInformation TechnologySoftware

No H1B

U.S. Citizen Only

Responsibilities

Develop and oversee the execution of overall digital and social media initiatives

Develop and produce high-quality, engaging social media content (audio/video/photo) and written posts in a timely and consistent manner

Develop and maintain social media content calendar, coordinating with the Public Information calendar

Schedule and publish content, monitor engagement, and respond to comments and messages in a timely and professional manner, following Department protocols

Work with personnel assigned to manage Department social media accounts for consistent messaging and marketing practices

Work closely with Department units and bureaus to identify story-telling opportunities

Assist Digital Media Specialist with video/audio projects including public service announcements, emergency alerts, critical incident videos and other content as needed

Capture quality images for internal and external use. Maintain and organize photo files

Create graphics, flyers, other image-driven content for both digital and print projects and advertisements

Measure social media engagement and create analytic reports as needed demonstrating campaign performance

Monitor social and digital media platforms for relevant conversations and content for potential issues, threats, or response opportunities. Help manage the Department's online reputation and address misinformation professionally

Serve as point of contact for social media platform. Screens and replies to general inquiries. Escalate and/or re-directs inquiries as needed

Perform related work as required

Qualification

Social media managementVideo editingContent creationAdobe Suite proficiencyWeb analyticsMeet deadlinesCommunicationInterpersonal skillsAttention to detailWork independently

Required

Bachelor's degree in public relations, journalism, communications, digital storytelling or marketing related discipline

Two years of job-related experience preferred, including some experience with local government

Must possess a valid driver's license

Considerable knowledge of dominate social and digital media platforms and sites including, but not limited to, Facebook, Twitter (X), Instagram, LinkedIn, YouTube, TikTok and Nextdoor

Ability to shoot, edit and live stream video from a mobile or digital device

Considerable knowledge of video editing and software used on mobile devices, online, or desktop computers

Working knowledge of iOS and Android devices/operating systems

Possess excellent verbal and written communication skills with a strong attention to detail and a demonstrated ability to meet tight deadlines

Ability to create visual marketing material using Adobe Suite applications, Canva or other online photo editors

Considerable knowledge of web analytic tools and technology implementation

Knowledge of proper grammar, spelling and punctuation

Considerable skill in receiving and relaying information through online messaging applications

Considerable skill in understanding and following detailed oral and written instructions

Skill in preparing complex reports and presentations

Strong interpersonal skills with the ability to establish and maintain effective working relationships with coworkers, agency representatives and the general public

Ability to work non-standard business hours with some evening and weekend hours included

Ability to control confidential and sensitive Departmental information

Ability to work independently utilizing discretion and independent judgment when making decisions

Ability to function effectively in a potentially stressful environment

Ability to speak, read and write the English language in a clear, concise and understandable fashion

Ability to create and execute interactive social media programs

Ability to maintain confidentiality

Candidates must provide creative work samples, portfolio and evidence of successful digital and/or social media campaigns