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Red Antler · 3 months ago

Paid Social Media Buyer

United States

Full-time

Remote

Mid Level

3+ years exp

Red Antler is focused on driving success across paid social channels, and they are seeking a Media Buyer – Paid Social. The role involves executing and optimizing paid media strategies, analyzing campaign performance, and providing insights to enhance ROI and support the marketing team.

AdvertisingBrand MarketingGraphic DesignIndustrial DesignProduct DesignWeb Design

Responsibilities

Serve as media buyer for campaigns across paid social channels (such as Meta, X, Reddit, Tik Tok, and Pinterest) managing a portfolio of high-growth accounts

Test and refine media strategies to improve CPA, ROAS, and customer acquisition efficiency, leveraging data-driven insights

Analyze performance data to identify patterns, optimization opportunities, and scalable strategies

Monitor industry trends, new platform features, and algorithm updates to ensure campaigns reflect the latest best practices

Develop biweekly performance reports, distilling key insights and actionable recommendations and optimizations

Serve as an expert on media buying, with a deep understanding of audience targeting, campaign structure, and optimization levers

Pull key performance data to support strategic planning and forecasting across the agency

Support the sales process by executing detailed audits of prospective clients' paid social accounts

Qualification

Paid social campaign managementMeta Ads ManagerData analysisA/B testingCampaign management toolsPassion for digital marketingOrganizational skillsCommunicationCollaboration skills