Swisher · 1 week ago
Director, Digital Marketing
Jacksonville, FL
Full-time
Hybrid
Director/Executive
10+ years expSwisher is an industry leader known for its iconic products and commitment to high quality standards. The Director, Digital Marketing will lead the digital transformation and growth agenda, developing strategies across digital brand marketing, ecommerce, and omni-channel activation to drive consumer engagement and business performance.
Manufacturing
Responsibilities
Define and lead digital brand strategies, ensuring integration with overall brand and business objectives
Build scalable content frameworks, ensure consistency in tone, look and feel across platforms and oversee creation, management and optimization of digital-first content across social, web and influencer channels
Partner with commerce and sales teams to drive performance and optimize brand presence across Amazon, Walmart.com and direct-to-consumer channels
Lead omni-channel marketing initiatives that connect physical and digital retail experiences by leveraging retailer digital loyalty / in-app programs
Own retail media strategy across platforms such as Amazon Advertising, Walmart Connect and others
Leverage advanced analytics and consumer insights to inform strategies, measure campaign effectiveness and ROI and optimize digital spend
Drive a test-and-learn culture to continuously improve efficiency and effectiveness of demand strategies and advertising plans
Lead martech strategy and adoption, ensuring organization leverages platforms such as CRM, CDPs, DMPs and marketing automation tools and partner with IT to build scalable digital capabilities
Manage key external partnerships with advertising and media agencies, digital platforms and technology vendors
Build, lead and develop a high-performing digital marketing team with strong expertise across multiple disciplines
Qualification
Required
Bachelor's degree in Marketing, Business Administration, Digital Media or related field
10+ years of progressive digital marketing and ecommerce expertise, preferably in consumer packaged goods or consumer-facing industries
Experience leading cross-functional teams and managing external agencies or vendor networks in a complex environment
Proven track record leading digital brand building, performance marketing and ecommerce strategy and activation
Deep expertise in digital media, content creation, retail media and omni-channel marketing
Strong knowledge of martech platforms, CRM, marketing automation and data-driven marketing approaches
Exceptional analytical skills with ability to translate insights into actionable strategies
Demonstrated success in managing budgets and delivering measurable business results
Excellent communication, collaboration and change management skills
Demonstrated leadership capabilities, including team development, internal and external stakeholder management and strategic influence
Travel: 20-30%
Benefits
Medical, dental, vision, life insurance effective on date of hire
Generous 401(k) Plan
Defined Contribution Plan
Paid vacation and paid holidays
Tuition reimbursement
Company
Swisher
Swisher stands at the forefront of innovation in the consumer products industry, blending a legacy of excellence with a forward-thinking approach.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jill Rosenthal
Executive Assistant III to President & CEO
Michelle Comer Kiker, PHR
Senior Human Resources Business Partner
Company data provided by crunchbase