Swisher · 1 week ago
Marketing Director, Brand Management
Jacksonville, FL
Full-time
Hybrid
Director/Executive
10+ years expSwisher is an industry leader known for its iconic products and commitment to high quality standards. The Marketing Director, Brand Management is responsible for leading the strategic direction, growth and profitability for a portfolio of brands, shaping long-term brand vision and creating breakthrough marketing programs.
Manufacturing
Responsibilities
Develop and implement brand and business strategies for the product portfolio aligned with company objectives, market dynamics and consumer trends
Own financial responsibility for the brand portfolio, including annual planning, forecasting and delivery of revenue, profit and share targets
Lead brand positioning, architecture and marketing activation to build equity and engagement. Manage relationships with influencers and other external marketing partners
Lead pipeline development in partnership with R&D to drive meaningful innovation and product optimization
Build, mentor and lead a high-performing team of professionals. Foster a culture of collaboration, agility and accountability
Oversee go-to-market strategies tailored for convenience store retail, digital platforms and emerging channels. Partner with sales to optimize distribution and pricing strategies
Champion consumer-centric thinking using insights and analytics to guide decisions on product development, advertising and investment allocation
Serve as a senior cross-functional partner, collaborating with manufacturing, supply chain, finance, sales, legal, insights and business analytics teams to ensure brand growth is sustainable and scalable
Lead, manage and develop a team of Brand Managers and marketing professionals
Qualification
Required
Bachelor's degree in Marketing, Business Administration or related field
10+ years of progressive brand management or general management experience in consumer packaged goods
Proven success in managing large-scale brands and scaling emerging brands
Experience leading cross-functional teams and managing P&L
Strong familiarity with convenience store and mass merch retail, digital commerce and omnichannel strategies
Expertise in consumer insights, brand positioning and integrated marketing communications
Strong understanding of innovation lifecycle management, from concept to commercialization
Excellent communication and storytelling skills, with the ability to translate data into compelling narratives for executive audiences
Exceptional leadership, team development and communication skills
Passion for innovation and building brands with cultural relevance
Demonstrated leadership capabilities, including team development, internal and external stakeholder management and strategic influence
Travel: 20-30%
Preferred
MBA strongly preferred
Benefits
Medical, dental, vision, life insurance effective on date of hire
Generous 401(k) Plan
Defined Contribution Plan
Paid vacation and paid holidays
Tuition reimbursement
Company
Swisher
Swisher stands at the forefront of innovation in the consumer products industry, blending a legacy of excellence with a forward-thinking approach.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jill Rosenthal
Executive Assistant III to President & CEO
Michelle Comer Kiker, PHR
Senior Human Resources Business Partner
Company data provided by crunchbase