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Swisher · 2 days ago

eCommerce Manager

Jacksonville, FL

Full-time

Hybrid

Senior Level

5+ years exp

Swisher is an industry leader known for its iconic products and commitment to high quality standards. The E-commerce Manager will lead the strategy, execution, and optimization of the company's Energy brands’ performance across digital retail platforms, driving online sales growth and ensuring a seamless consumer experience.

Manufacturing

Responsibilities

Develop and execute growth strategies for Amazon and Walmart.com aligned with overall brand and business objectives, delivering revenue, contribution margin, and profitability targets

Build a deep understanding of retailer digital marketing capabilities and fulfillment platforms

Leverage new technologies and capabilities to drive shopper engagement across the path to purchase; stay current with Amazon and Walmart’s policies, algorithms, and industry trends

Manage brand performance on Amazon, Walmart.com, and DTC channels and partner with sales and retailer teams to optimize product assortment, pricing, and promotional strategies

Ensure product content, imagery, keywords, ratings/reviews, and search performance are optimized for discoverability and conversion, and conduct regular audits of product detail pages and competitor benchmarks

Collaborate with brand and media teams to design and execute retail media campaigns (Amazon Sponsored Ads, Walmart Connect, etc.) for marketplace sites and paid social, search, and retargeting campaigns for DTC sites; track and analyze performance metrics, optimizing investment for maximum ROI

Manage the end-to-end operations of brand-owned DTC websites, including content, email marketing, loyalty programs, subscriptions, merchandising, promotions, and UX to increase repeat purchases and customer lifetime value

Monitor KPIs, including sales, traffic, conversion, and basket size across platforms, and use data and insights to recommend actions for growth and efficiency

Partner with supply chain to ensure inventory availability, forecasting accuracy, and fulfillment performance

Partner with brand and shopper marketing to align ecommerce execution with broader brand campaigns and support innovation launches with flawless ecommerce execution and content readiness

Qualification

E-commerce strategyAmazon Seller CentralWalmart Seller CenterDigital marketingE-commerce analytics toolsRetail media campaignsProject managementAnalytical mindsetStrategic planningCommunication skills

Required

Bachelor's degree in Marketing, Business Administration, E-commerce or related field

5+ years of progressive experience in ecommerce and digital marketing; CPG, food & beverage, or health & wellness experience preferred

Proven track record of managing Amazon, Walmart.com, or other e-commerce platforms and DTC websites

Strong track record of growing revenue and profitability across both marketplaces and owned channels

Strong understanding of digital shelf fundamentals, retail media, and e-commerce KPIs

Analytical mindset and proficiency with e-commerce analytics tools (Amazon Brand Analytics, Walmart Connect, etc.) with the ability to interpret data to gain actionable insights to make informed decisions

Strong strategic planning capabilities to build effective paid media campaigns across marketplaces, search, and social

Strong understanding of ecommerce operations, fulfillment, and customer experience

Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment

Excellent communication and influencing skills

Travel: up to 20%