MERU · 2 months ago
Director, Marketing & Business Development
New York, United States
Full-time
Onsite
Senior Level, Lead/Staff
10+ years expMERU is a values-driven, impact-oriented advisory services firm focused on supporting middle-market companies. As the Director of Marketing & Business Development, you will shape the brand's market presence and deepen client relationships through strategic marketing initiatives and business development efforts.
AccountingConsultingFinancial ServicesManagement Consulting
Responsibilities
Define and execute an integrated marketing strategy that positions MERU as a trusted partner in professional services
Partner with firm leadership to develop thought leadership, campaigns, and brand assets that resonate with private equity and C-suite audiences
Ensure consistency and excellence across all channels, from digital to events to client touchpoints
Identify growth opportunities in target markets, industry sectors and with the firm’s key relationships
Ensure brand consistency across all channels, materials, and communications
Lead efforts to map and strengthen key client, private equity, advisor relationships and other referral sources
Develop CRM, pipeline, and market intelligence practices that support firm-wide growth
Partner with firm leadership and service line groups to drive client acquisition and retention of firm key accounts
Collaborate with firm professionals on client targeting, cross-selling, and relationship management initiatives
Support proposal development, pitch materials, and client presentations
Oversee creation of high-impact content (articles, case studies, newsletters, events) tailored to target audiences
Guide digital presence and implement the firm’s digital marketing strategy (website, LinkedIn, SEO/SEM) to ensure visibility and inbound engagement
Measure and report campaign effectiveness, using insights to refine tactics and drive ROI
Lead firmwide campaigns, initiatives, and events to increase visibility and client engagement
Qualification
Required
10+ years of experience in marketing, business development, or client strategy roles, preferably in professional services (consulting, investment banking, law, private equity, wealth management, executive search, or adjacent fields)
Proven track record in high-touch, trust-based, low-volume sales/relationship environments
Strong strategic thinking skills with hands-on execution ability
Excellent writing, communication, and presentation skills
Familiarity with CRM systems, marketing automation, and digital campaign tools
Skilled at managing multiple stakeholders and priorities in a fast-moving environment
Success at managing and mentoring junior team members or external resources as needed
Ability to work closely with partners, service line leaders, and cross-functional teams to align marketing and business development efforts
Willingness to work full-time in MERU's Atlanta (preferred) or New York City offices, with <25% travel
Authorization to work in the United States
Preferred
Experience in private equity ecosystem (fundraising, investor relations, or advisory marketing)
Background working with senior decision-makers (CFOs, investors, boards)
Comfort with Salesforce, Pardot, Marketo, or similar platforms
Event design and execution experience (from executive roundtables to large conferences)
A genuine interest in professional services and growth strategy
Benefits
Internal Coach
Opportunities that would not usually be offered
Encouraging and mandating balance
Company
MERU
MERU is a management consulting company that offers turnaround, restructuring, data insights, and transaction services.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Devin Battiston
Strategic Partner
Jan Hanson
Strategic Partner
Company data provided by crunchbase