Takeda · 4 days ago
Associate Director, PI HCP Marketing
Cambridge, MA
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$154K/yr - $241K/yr
8+ years expTakeda is a patient-focused company that is transforming patient care through the development of novel specialty pharmaceuticals. The Associate Director, HCP Marketing will be responsible for developing the strategic direction for the Plasma Derived Therapies business unit and executing marketing tactics to engage healthcare professionals effectively.
BiotechnologyHealth CareManufacturingMedicalPharmaceutical
Responsibilities
Partner with the Launch Lead in developing
Positioning brand personality, differentiation, brand pillars
Campaign core creative platform, research to inform concept selection
Be the daily lead in the implementation of all HCP pull-through marketing, partnering with multiple internal stakeholders and external agencies
Partner with SCIG brand team to ensure clarity in brand differentiation
Partner with Insights & Analytics to sharpen portfolio strategy with this new brand entrant. Distill insights, validate business opportunities, optimize channel mix, and educate HCPs
Own strategically aligned engagement plans and tactics ensuring successful execution. Collaborate with brand and franchise teams to launch
HCP and Access marketing resources
HCP fee-for-service plan and pull through (advisory boards, speaker pro grams, consulting)
P2P strategy and resource development
National and regional congress plans, including exhibit design/strategy, symposia/product theater content, KOL engagements
Regional marketing resources as appropriate
Recognize industry/competitive trends to identify brand growth opportunities and identify industry and internal best practices to build organizational capability
Manage multiple agencies from strategic brief ideation through to delivery, holding them accountable to Takeda USBU policies, standards, timelines and budgets
Oversee the direction and deliverables of multiple priorities ensuring internal stakeholder alignment, across agency partners, and cross functional partners including PRT, medical affairs, compliance, and IT
Qualification
Required
Bachelor's degree
8+ years' experience with increasing responsibilities in sales, marketing or related function
4+ years of dedicated experience engaging with HCPs
Foster collaboration, and enable teamwork
Set priorities, develop roles and responsibilities, and manage external partners
Deep understanding of a brand/franchise strategy and how to effectively engage HCPs; have a strong understanding of business, finance and risks/benefits of decisions
Experience in marketing strategy and tactic design with an ability to communicate ideas to internal colleagues and external partners
Broad-based HCP Marketing knowledge from non-personal (e.g., designing/running a CRM program) to field sales (e.g., managing deployment of assets)
Leverage data and analytics to distill insights and drive data-based decision making
Comfortable with emerging technologies, adaptability to digital tools, and openness to AI-enabled processes
Preferred
MBA
Pharmaceutical industry experience
Experience working on a product launch
Experience in PDT, particularly Primary Immunodeficiency
Experience developing engagement plans for thought leaders / key opinion leader management and ability to comfortably liaise with these customers
Benefits
Medical, dental, vision insurance
A 401(k) plan and company match
Short-term and long-term disability coverage
Basic life insurance
A tuition reimbursement program
Paid volunteer time off
Company holidays
Well-being benefits
Up to 80 hours of sick time
Up to 120 hours of paid vacation
Company
Takeda
Takeda is a biopharmaceutical company that researches and develops pharmaceutical drugs.
10001+ employees
H1B Sponsorship
Takeda has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (45)
2024 (39)
2023 (38)
2022 (34)
2021 (44)
2020 (18)
Funding
Current Stage
Public CompanyTotal Funding
$2.46B2025-06-27Post Ipo Debt· $2.4B
2016-09-01Grant· $19.8M
2016-05-08Grant· $38M
Leadership Team
Christophe Weber
President and CEO
Schuyler Fairfield
Senior Vice President, Global Head of Supply Chain
Recent News
2026-01-19
2026-01-14
Company data provided by crunchbase