Performance Marketing Analyst jobs in United States
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TapBlaze · 3 months ago

Performance Marketing Analyst

positionLos Angeles Office
timeFull-time
remoteOnsite
seniorityEntry, Mid Level
money$60,000/mo - $80,000/mo
date2+ years exp

TapBlaze is a company focused on mobile gaming, and they are seeking a Performance Marketing Analyst. This role involves managing and optimizing user acquisition campaigns across various advertising channels to drive profitable player acquisition strategies and deliver measurable growth.

AppsMobile

Responsibilities

Manage and analyze UA campaigns across major advertising channels (Meta, Google Adwords, TikTok, Unity Ads, etc.) to improve KPIs such as eCPI, ROAS, and player LTV
Work with the creative team to test and analyze new ad creatives, providing insights to improve performance and conversion rates
Brainstorm compelling ad creatives, backed by data-driven research and creative performance analysis
Develop clear campaign performance reports, highlighting actionable insights and opportunities for budget allocation and strategy shifts
Work with business, game design and marketing to improve overall LTV

Qualification

User acquisition campaignsMobile UA metricsLTV forecastingData analytics toolsAttention to detail

Required

Manage and analyze UA campaigns across major advertising channels (Meta, Google Adwords, TikTok, Unity Ads, etc.) to improve KPIs such as eCPI, ROAS, and player LTV
Work with the creative team to test and analyze new ad creatives, providing insights to improve performance and conversion rates
Brainstorm compelling ad creatives, backed by data-driven research and creative performance analysis
Develop clear campaign performance reports, highlighting actionable insights and opportunities for budget allocation and strategy shifts
Work with business, game design and marketing to improve overall LTV
Strong understanding of mobile UA metrics, campaign structures, optimization levers and MMPs (i.e. Singular, Adjust, etc)
Detect ad fraud, organic cannibalization and other abnormal behaviors to optimize campaigns
Understanding of key growth metrics (CPI, ROAS, LTV, ARPDAU) and mobile gaming monetization mechanics
Self-driven and ownership mindset
Great attention to details; please include the phrase 'beauty is in the details' in your application
Bachelor's degree in Economics, Statistics, Data Science, Marketing Analytics, or a related field; Master's degree preferred
2+ years of experience in user acquisition, ad monetization, or performance marketing, ideally in mobile gaming or consumer apps
Experience in LTV forecasting, retention analysis, A/B testing frameworks, and UA campaign optimization
Los Angeles: Reliably commute or planning to relocate before starting work
Prolonged period of time sitting at a desk and computer

Preferred

Master's degree preferred
Bonus/Nice to Have: Exposure to data analytics tools (e.g., SQL, Tableau, Power BI) for custom reporting and predictions

Benefits

Annual discretionary bonus

Company

TapBlaze

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TapBlaze is our 1st company division which caters to casual gamers. It is our committed duty to deliver a Happy experience to our customers.
dateFounded in 2012
location
Los Angeles, California, USA
people-size11-50 employees
web-link
http://www.tapblaze.com

Funding

Current Stage
Early Stage
Total Funding
unknown
2012-07-01Angel

Leadership Team

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Anthony Lai
Co-Founder & CEO
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