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Stellantis · 4 hours ago

Parts and Service Marketing Intelligence Manager

Auburn Hills, MI

Full-time

Onsite

Senior Level

5+ years exp

Stellantis is aspiring to be the Lead Provider of Service Solutions for All Vehicles, All Brands and All Customers. The Parts and Service Marketing Intelligence Manager will lead the global marketing intelligence function by delivering actionable customer insights and optimizing budget efficiency while engaging with various stakeholders to ensure strategic impact across the organization.

AutomotiveIndustrial ManufacturingRetailTransportation

Responsibilities

Customer Research & Insights

Design, manage, and execute global customer surveys (quantitative and qualitative)

Lead global product clinics, subscription studies, and willingness-to-pay research

Translate insights into strategic recommendations to support product, marketing, and service decisions

Budget Management & Efficiency

Oversee the global P&S MI budget, ensuring optimal allocation and ROI

Identify synergies across brands and regions to streamline research investments

Stakeholder Engagement & Activation

Ensure insights are activated through compelling storytelling and integrated into decision-making processes

Collaborate with global functions, brands, and regional teams to align intelligence with business priorities

Ensure proper storage, accessibility, and obsolescence management of insights and deliverables

Methodology & Standards Leadership

Serve as the methodological reference for customer research, ensuring consistency, neutrality, and rigor

Maintain and evolve best practices in data collection, analysis, and reporting

Cross-Functional Collaboration

Act as a central orchestrator of the MI ecosystem, fostering collaboration across Product, Brand, Data Science, and Strategy teams

Lead initiatives like naming governance, trend foresight, and customer segmentation

Data Strategy & Tools

Support the development of unified customer knowledge platforms (e.g., data lakes, dashboards)

Promote the use of advanced analytics tools (e.g., MTab, Databricks) to enhance insight generation

Qualification

Marketing IntelligenceCustomer ResearchData VisualizationStatistical SoftwareBudget ManagementAnalytical SkillsStorytelling SkillsCross-Functional Collaboration