Lead Analyst jobs in United States
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Vector Media · 3 months ago

Lead Analyst

Vector Media is a company focused on Mobility Marketing, delivering impactful media solutions that connect brands with audiences. The Lead Analyst will support sales efforts by providing analytical reporting pre and post campaign, crafting persuasive narratives from complex data, and collaborating with internal teams and clients.

AdvertisingMarketing

Responsibilities

Participate in the execution and analysis of campaign effectiveness studies, crafting compelling stories for individual campaigns as well as developing broader macro-level narratives, and presenting insights to internal teams and client-facing stakeholders
Manage fulfillment of all data and mapping requests utilizing tools such as Geopath, Neustar and Google Maps
Coordinate with partner organizations that extend our capabilities and offerings for advertisers
Lead information gathering of inventory audit submissions into industry wide platforms
Train sales team members on best practices when speaking to clients about media metrics or meet directly with clients to disseminate any required information
Contribute to cross departmental special projects on an ad hoc nature

Qualification

Data-driven mindsetAnalytical reportingCommunication skillsTableau proficiencyExcel proficiencyPowerPoint proficiencyStrategic thinkingBusiness empathyDesign-oriented mindsetProactive collaboration

Required

Data driven mindset with a motivation to continually learn and expand skill sets
Capable of compartmentalizing and multi-tasking across multiple projects while adjusting to changing priorities
Collaborative makeup that is still able to work independently on tasks for larger cross departmental goals
Proactive nature to identify possible efficiencies and the know how to implement them
Ability to craft persuasive, data-driven narratives that translate complex analytics into simple, compelling sales stories
Strong written and verbal communication skills, with confidence presenting insights to both internal teams and external clients
A design-oriented mindset for creating visually engaging charts, decks, and collateral that highlight the value of Vector's offerings
Strategic thinking skills to connect campaign-level insights to broader advertiser objectives, category trends, and market context
Business empathy and client orientation — understanding advertiser priorities and tailoring insights to support sales strategies
Proactive collaboration with sales partners, anticipating their needs and providing analytical solutions that help win and retain business
Proficiencies in tools such as Tableau, Excel & PowerPoint
Undergraduate degree in Business, Sales, Marketing, Communications, Statistics or equivalent in related fields

Company

Vector Media

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Vector Media is a provider of advertising opportunities, specializing in large format visual communications.

Funding

Current Stage
Growth Stage
Total Funding
unknown
Key Investors
Spire Capital
2016-11-30Series Unknown

Leadership Team

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Chad Silver
Chief Executive Officer
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Dustin Lamprecht
Vice President, Experiential
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Company data provided by crunchbase