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Mintel · 2 days ago

Principal Strategist - Wellness

Chicago

Full-time

Hybrid

Senior Level, Lead/Staff

$120K/yr - $150K/yr

10+ years exp

Mintel is seeking a globally recognized thought leader to serve as the Principal Strategist – Wellness. This client-facing, senior-level role is central to shaping Mintel’s perspective on the evolving wellness landscape, particularly within high-impact categories such as Beauty, Food & Drink, and Household.

Market Research

Responsibilities

Deliver Strategic Client Engagements

Lead client engagements through presentations, webinars, and collaborative workshops that spark strategic conversations at the C-Suite level

Work on engagements that may include custom analysis, trend forecasting, or activation of syndicated insight

Serve as a go-to expert for Commercial and Consulting teams, advising on how to apply thought leadership in client contexts and answering questions on the spot with authority

Develop Forward-Focused Content

Identify emerging themes and lead the development of bold, provocative insights

Create content that is opinionated, provocative, and deeply researched—intended to shift client thinking and provide competitive foresight

Collaborate with content teams to provide storyline leadership, particularly in refining key opportunities and future-focused insights

Influence Industry Conversation

Represent Mintel globally at conferences, webinars, industry events, and campaign activations (e.g., Big Conversations, Mintel’s Most Innovative)

Partner with Marketing and PR teams to provide expert commentary on real-time cultural, social, and political shifts

Elevate and quality check content created by Insights teams where relevant

Proactively build your network by engaging with clients and connecting with thought leaders from around the world

Partner Internally

Collaborate with the Commercial team to regularly gather client feedback and market signals to guide future-focused content

Work closely with Consulting and Content leadership to ensure alignment between thought leadership and broader business strategy

Mentor and educate other experts within the organization

Qualification

Consumer AnalyticsStrategic InsightsThought LeadershipMarket Trend ForecastingContent DevelopmentProactive InitiativeOutstanding CommunicationCollaborative Mindset

Required

10+ years of experience in research, strategic insights, marketing intelligence, or a related field (within Mintel or equivalent), as well as deep category expertise within Wellness

Demonstrated ability to consistently produce high-quality, insightful wellness-related content recognized by both internal and external audiences (e.g., award-winning reports, client accolades), with a strong personal brand and authority

Ability to speak with confidence on the category and its influencing factors, and back up insights with evidence

Confident in leading both large-scale and intimate presentations; capable of adapting style for executive audiences and interactive settings, with strong stage presence

Strong ability to forecast future market trends and guide clients toward innovative thinking; adept at storytelling and making data-driven projections

A team player who works well across Commercial, Content, and Marketing functions to amplify insight impact

You take initiative to build your brand alongside Mintel's, create thought-provoking foresight, and drive business growth by helping our clients succeed