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Optimum Sports · 9 hours ago

Manager, Creator Activation

Chicago

Full-time

Hybrid

Mid Level

$50K/yr - $95K/yr

3+ years exp

Omnicom Media Group (OMG) is a leading media services division of Omnicom Group Inc. that focuses on delivering transformational experiences for consumers and clients. The Manager, Creator Activation is responsible for driving influencer activation, managing relationships with influencers, and ensuring successful execution of campaigns in collaboration with various OMG agencies.

AdvertisingBrand MarketingMarketingPublic RelationsSports

Responsibilities

Responsible for the strategic alignment and vetting of Influencers for specific Client campaigns

Aggregate submissions of Influencer personalities and maintain quality control

Input all campaign details into accounting/tracker system

Execute partnerships with influencers from post contract phase through campaign completion

Manage content review process between influencer and account team

Ensure metrics are collected and recaps are developed for all influencer campaigns and programs

Tracking post completion for revenue recognition purposes

Stay apprised of new capabilities that are announced on existing social media platforms as well as new emerging social media platforms that are gaining popularity

Follow social media influencer personalities across multiple social platforms

Help support the logistics (travel, shipping product, etc.) to Talent/Influencers for a specific campaign

Participation in weekly team conference calls including calendar invite, room booking and taking and circulating meeting notes

Influencer travel and coordination as required

Maintain a constant pulse on the influencer landscape education via thought leadership communication, staying atop of shifts in the industry and emerging trends and be able to communicate the impact to client business

Develop thought leadership pieces, POVs & case studies to galvanize the practice within the OMG ecosystem

Work in partnership with OMG COE platform teams and channel stakeholders to implement best practices across functions including but not limited to asset development, commerce, and measurement

Qualification

Influencer marketingClient managementRelationship buildingAnalytical skillsBusiness acumenCommunication skillsOrganizational skillsCreativity

Required

In-depth understanding and mastery of Influencer marketing and an ability to match brand narratives with Creator-led storytelling

Strong relationships with Influencer community

Thorough understanding of the Influencer ad and organic roles & responsibilities across platforms including but not limited to creative development, talent perspectives, best practices, and measurement

Excellent relationship building with internal and external stakeholders

Strong communicator and presenter, able to present and articulate persuasive and cohesive presentations and points-of-view

Highly analytical and creative mind in strong communication skills

High levels of integrity, autonomy, and self-motivation

Strong business acumen and the ability to make highly impactful decisions in a timely manner

Bachelor's degree (Marketing/Advertising/Communications preferred)

3-5 years of experience within Influencer and media environments

Hands on experience managing Creators within Influencer campaigns and client management with blue-chip companies

Detail-oriented and organized with the ability to multi-task and manage priorities

Experience with Influencer platforms and tools