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Wasserman · 3 months ago

Sr. Analyst, Social Media Insights

USA-NY - Brooklyn (Dumbo)

Full-time

Hybrid

Mid, Senior Level

$75K/yr - $90K/yr

4+ years exp

Wasserman operates at the intersection of sports, music, and entertainment, providing insights and strategies for brands and properties globally. They are seeking a Sr. Analyst for their Strategy & Consulting Insights team to analyze social media performance and deliver actionable insights that enhance client strategies and maximize returns.

AdvertisingMarketingSocial MediaSports

Growth Opportunities

Responsibilities

Support our best-in-class client base by partnering with creative and strategy teams to provide insights that bring their social media presence to the next level

Identify project KPIs and design a reporting roadmap that supports brand initiatives across priority social platforms

Demonstrate an intuition and passion for influencer and creator analytics—diving into audience trends, engagement patterns, content performance, and ROI to uncover insights that shape strategy and drive smarter decision-making

Translate large datasets into actionable insights and present those findings across the organization to a variety of audiences

Own measurement systems for your clients including managing data collection and recommending opportunities for additional streamlining

Qualification

Analytic reportingSocial media toolsData visualizationExcelCommunication skillsAudience trendsCreative insightsBenchmarkingEmerging social trends

Required

4+ years of experience doing analytic reporting and research, preferably in the social and digital space

Advanced experience with Excel

Experience working in social media monitoring tools, social media management tools, and social listening tools

Experience working with data visualization and presentation software (Looker Studio, Tableau, Keynote, PowerPoint etc.)

Experience building internal and competitive benchmarks

Experience working with both paid and organic data analysis

Written and verbal communication skills, with the ability to build strong relationships (both internally and with clients)

Ability to conduct high level analysis and provide insights in a consumable format that provides creative and strategy teams with actionable next steps

Has a finger on the pulse of emerging social trends and platforms, and can think critically about how to implement those best practices for our clients