Live Nation Middle East · 3 months ago
Insomniac - Marketing Campaign Specialist, Concerts
Calabasas, CA
Full-time
Onsite
Mid Level
$69K/yr - $80K/yr
3+ years expLive Nation is a leading company in the music and events industry, known for producing innovative festivals and concerts. They are seeking a highly motivated Marketing Campaign Specialist to create and execute marketing campaigns for branded shows and festivals, collaborating closely with internal teams and external partners.
ConcertsMedia and EntertainmentTV
No H1B
Responsibilities
Specialize in creating and executing 360 marketing campaigns for designated branded shows and festivals; leading teams across digital advertising, social media, integrated technology, street marketing etc
Partner closely with the executive producer, marketing vertical leads, artists & managers and regularly communicates key marketing information and targets to internal and external partners
Lead internal & external meetings as the main speaker conveying objectives & solutions
Analyze week-to-week ticketing, site traffic, social media engagement, and digital advertising data; Adapt marketing plans based on insights from this data
Stay on top of new trends and techniques to execute the best and most forward-thinking campaigns for your assigned brands and projects, sharing actionable insights with the team
Ensure fluid and accurate communication across all relevant project stakeholders
Facilitate third party marketing campaigns for your assigned projects
Recommend process improvement initiatives pertaining to the overall marketing workflow
Report on key statistics around audience growth and engagement
Partner closely with in-house design and new media (video and moving image) teams to develop marketing campaign assets; Ensuring creative requests are being submitted accurately, strategically, thoroughly, and timely
Hire and manage independent video, design, and other specialized contractors to develop necessary marketing assets for your assigned projects
Own execution of on-site marketing efforts across media, social, street teams, etc for relevant events within your assigned brands’ portfolios
Obtain relevant approvals for marketing and social media assets
Support in recruiting, hiring, training and onboarding various team members
Other projects, tasks and responsibilities as assigned
Train and provide support in onboarding team members, clients, vendors and partners when needed
All other projects and initiatives as identified
Qualification
Required
3+ years relevant working experience in marketing, and/or music
Exceptionally high attention to detail working in a fast paced environment
Deep knowledge of electronic music, artists, genres, culture, and Insomniac brands
Articulate speaker who is affable & solution-oriented that is comfortable leading meetings
Proven ability to lead and execute complex and high volume marketing campaigns
Excel at branded writing (marketing in the voice/tone of a distinct brand, character, etc.)
Ability to multitask on fast-paced timelines, adapt quickly to change, and field requests from different teams simultaneously
Ability to systematically execute on tight deadlines
Experience with marketing, Photoshop, HTML, Google Analytics preferred
Adaptability to execute tasks off-hours at short notice if needed
Company
Live Nation Middle East
Live Nation Entertainment (NYSE: LYV) is the world's leading live entertainment company comprised of global market leaders: Ticketmaster, Live Nation Concerts, and Live Nation Sponsorship.
11-50 employees
Funding
Current Stage
Early StageRecent News
2025-01-14
Company data provided by crunchbase