ITW · 3 months ago
Brand Manager (REMOTE - US)
United States
Full-time
Remote
Senior Level
5+ years expITW is a leading organization in the Automotive Aftermarket sector, and they are seeking a Brand Manager to define and execute strategies for their product categories. The role involves leading market research initiatives, managing product portfolios, and collaborating with cross-functional teams to drive growth and achieve business objectives.
IndustrialManufacturing
Responsibilities
Gain strong understanding of voice of customer through qualitative and quantitative market research that drive product strategy and development
Lead customer segmentation to ensure proper targeting and prioritization
Develop and execute brand strategy to drive financial growth
Execute the new product development roadmap to seize key market opportunities
Champion the Innovation Stage Gate process through effective collaboration
Responsible for new product launch efforts including forecasting volumes, end user validation, integrated marketing planning as well as sales and channel training
Lead and execute product portfolio strategy including management of existing product mix and pricing strategy
Responsible for product line maintenance including SKU rationalization and simplification to optimize product mix and financials
Develop value proposition and effective sales tools & programs / promotions to communicate differentiation
Collaborate with Marcomm to develop collateral for both print and digital platforms; Participate in tradeshows to increase brand awareness and lead generation
Responsible for all professional channel brand packaging and graphic updates
Build a full understanding of the market dynamics including customer and end user trends, competitive trends and actions and drive market sizing efforts to ensure focus on addressable market including the strengths and weaknesses of our competitor products / brands
Uphold the rules, regulations and quality standards of the organization
Qualification
Required
Bachelor's degree with 5+ years Marketing and/or Brand Management experience
Strong analytical & problem-solving skills
Independent thinker and self-starter
Proven ability to influence cross-functional teams without formal authority
Ability to maintain a keen attention to detail and multitask
Strong team / project management and communication skills
Respond with agility in a fast-paced environment
Ability to travel up to 20%
Preferred
Experience in the Automotive Aftermarket
Company
ITW
ITW (NYSE: ITW) is a Fortune 300 global multi-industrial manufacturing leader with revenue of $15.9 billion in 2024.
10001+ employees
H1B Sponsorship
ITW has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (29)
2024 (24)
2023 (21)
2022 (23)
2021 (22)
2020 (27)
Funding
Current Stage
Public CompanyTotal Funding
unknown1978-01-13IPO
Leadership Team
Michael M. Larsen
SVP and CFO
Monica Wright
Global Divisional CFO | Controller
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