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Riverside Natural Foods Ltd. (Home of MadeGood) · 3 months ago

Senior Manager, Global eCommerce & Omni

Chicago, Illinois

Full-time

Onsite

Senior Level, Lead/Staff

8+ years exp

Riverside Natural Foods Ltd. is a family-owned, B-Corp certified company focused on manufacturing nutritious snacks. The Senior Manager, Global eCommerce & Omnichannel will lead the global eCommerce vision and strategy, driving growth and performance across key platforms while collaborating with cross-functional teams to enhance shopper experiences.

ManufacturingMarketing

Responsibilities

Own and evolve the global eCommerce vision for Riverside, with a focus on the US market

Lead strategic planning and performance management across digital channels to deliver GSV and NSV targets

Drive alignment with global, US, and local teams on pricing, assortment, and promotional strategies for digital

Champion Riverside’s values and brand ethos in all eCommerce executions

Deploy eCommerce marketing, other investment dollars to support growth and build brand equity

Lead annual operating planning (AOP) and quarterly business reviews for eCommerce

Build, maintain, and present eCommerce customer P&Ls, investment plans, and ROI models

Partner with Finance, Demand Planning, and Supply Chain to develop accurate forecasts and demand plans

Develop right innovation pipeline to drive omnichannel sales through relevant pack sizes, assortments

Build and maintain relationships with key customers (e.g., Amazon, Walmart.com, Thrive, Instacart retail partners)

Develop and lead joint business planning with top eComm accounts

Own content, media, and promotional strategies in partnership with internal marketing team

Lead omnichannel strategy with major retail partners (e.g., Kroger, Target, Walmart) to ensure consistency and synergy across platforms

Leverage tools and dashboards (Profitero, Amazon Brand Analytics, retailer portals, etc.) to monitor performance and identify opportunities

Lead efforts to improve share of shelf, conversion, ratings/reviews, and visibility across platforms

Analyze and optimize digital shelf KPIs: search rank, content compliance, availability, price, etc

Ensure the evolution of the digital shelf and ensure that MadeGood is best-in-class relative to competition

Serve as eCommerce subject matter expert (SME) across the organization

Lead collaboration with Brand, Innovation, Shopper Marketing, and Category teams to ensure digital-first execution

Provide thought leadership on trends, best practices, and evolving shopper behaviors

Mentor and develop direct and indirect reports; build team capabilities over time as the channel scales

Support the integration of omnichannel thinking into commercial team routines, KPIs, and culture

Qualification

Digital commerce strategyECommerce platform managementP&L managementMedia investment managementShopper behavior analysisPerformance optimizationCross-functional collaborationAnalytical skillsCoaching abilityStrategic thinkingCommunication skillsDetail-orientedAdaptability