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dentsu · 3 months ago

Senior Manager, Technology Strategy

United States

Full-time

Remote

Mid, Senior Level

$94K/yr - $152K/yr

7+ years exp

Dentsu is a global leader in marketing technology and consulting, seeking a Technology Strategy Senior Manager. In this role, you will collaborate with senior leaders and manage client expectations while providing expertise in various digital technology components to enhance customer experience.

AdvertisingInformation ServicesMarketing

Responsibilities

Provide expertise, vendor knowledge, and industry best practices across digital technology components including: Identity Resolution, Data Management and Architecture, Analytics/ Measurement & Reporting, Artificial Intelligence and Modeling, Audience Management, Testing and Optimization, Content Management and Delivery, Channel Personalization, Demand Generation, and AdTech

Connect technology capability goals to our needs and build compelling stories to explain value

Build relationships and manage client expectations by facilitating and driving client meetings and discussions

Lead daily delivery efforts partnering with the engagement team members to complete materials in PowerPoint, excel (can maintain spreadsheets), and Lucidchart

Lead discovery meetings with clients, new partners, vendors or subject matter experts taking notes, gathering documentation and identifying follow-ups

Bring an industry-leading perspective / POV about an important area of the customer experience technology stack and create expertise

Provide opinions and recommendations in all manner of marketing-related technology use cases

Lead consulting engagements by building the storytelling and developing recommendations for how to best use information and technology to guide programs across all channels and media

Manage consulting analysts to guide work product development, coach storytelling skills, and educate on technology capabilities

Leverage existing frameworks and gather important assets and materials

Oversee internal projects to improve the offerings and capabilities of the team including bringing new consulting engagements to leadership for consideration

Develop materials to illustrate and educate teams on how CX technology components work together to support evolved customer experiences

Support business development opportunities across variety of industries as a technology strategy subject matter expert (SME) or finding opportunities within existing clients

Qualification

Technology Strategy ConsultingCustomer Experience TechnologyData Management ArchitectureArtificial IntelligenceAudience ManagementCampaign ManagementContent ManagementPowerPoint ProficiencyExcel ProficiencyClient Relationship ManagementTeam ManagementPresentation SkillsStorytelling Skills

Required

7+ years of experience consulting within technology or marketing OR 7+ years of experience working in a digital agency operating marketing technology in a specific field

Senior knowledge of Customer Relationship Marketing (CRM) technical concepts, customer experience technology, including loyalty, service, commerce, content, analytics and cloud technologies

Expert knowledge in a focused capability or capabilities around relational databases, customer data integration, analytic modeling, campaign management, content management, commerce, loyalty, messaging, service and business intelligence systems will be evaluated

Experience managing people

Expert proficiency in excel (can maintain spreadsheets), PowerPoint, Lucidchart, Miro and Vizio

Bachelor's degree from an accredited college/university

Ability to travel for clients up to 25%

Preferred

Seasoned understanding and proficiency in how a technology ecosystem works and is implemented to be used by marketing/business teams, including platforms such as, Email Service Platform, CDP, Digital Asset Manager, Data Lake, or ID Resolution technology. This should include major requirements for successful implementation and the problems a technology is built to resolve. It may also include an understanding of different vendors for a technology and how they each provide unique solutions in the larger marketplace for the technology

Success in leading consulting work for clients and providing presentations and deliverables to a client

Demonstrated experience in testing, expanding, and correcting one's personal knowledge of a topic to improve existing skills

Desire to understand client systems and challenges naturally enough to provide insightful, nuanced, and recommendations specific to the client