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Nexxen · 3 months ago

Senior Business Development Manager, Demand

New York

Full-time

Hybrid

Mid, Senior Level

$80K/yr - $125K/yr

5+ years exp

Nexxen is a company focused on flexible advertising unified by data, empowering various stakeholders in the advertising ecosystem. They are seeking a Senior Business Development Manager to drive demand facilitation for premium publishers, providing strategic leadership and managing executive-level relationships with DSP partners.

AdvertisingAdvertising PlatformsMarketing

Responsibilities

Provide strategic direction and leadership in developing and executing high-impact sales strategies targeted towards DSPs, aligning closely with the SSP's overarching business objectives

Spearhead the identification and prioritization of potential DSP partners, leveraging deep industry insights and market analysis to focus efforts on high-value opportunities

Cultivate and nurture executive-level relationships with key stakeholders at DSPs, fostering long-term partnerships built on trust, collaboration, and mutual benefit

Lead complex negotiations and deal structuring processes with DSP partners, ensuring favorable terms and conditions that maximize value for both parties while mitigating risks

Collaborate closely with product management and development teams to align product roadmap and feature enhancements with the evolving needs and priorities of DSP partners

Engage cross-functional teams including product, engineering, marketing, and operations to drive alignment and ensure seamless execution of partnership initiatives and deliverables

Maintain a deep understanding of market dynamics, competitive landscape, and emerging trends within the DSP ecosystem, leveraging insights to inform strategic decision-making and identify new opportunities for growth

Establish key performance indicators (KPIs) and metrics to track the effectiveness of sales initiatives, continuously optimizing strategies and tactics to drive revenue growth and maximize ROI

Lead the ideation and execution of strategic initiatives aimed at driving revenue growth, including upselling, cross-selling, and introducing new revenue streams within existing DSP partnerships

Ensure compliance with industry regulations, legal requirements, and company policies across all aspects of partnership activities, proactively addressing potential risks and mitigating liabilities

Deliver concise and insightful executive-level reports and presentations to senior leadership, providing visibility into sales performance, partnership status, market trends, and strategic opportunities

Provide mentorship and guidance to junior team members, fostering a culture of continuous learning and professional growth within the sales organization

Represent the SSP at industry conferences, forums, and events, leveraging networking opportunities to forge new partnerships, strengthen existing relationships, and elevate the SSP's brand presence

Drive strategic planning initiatives and innovation projects aimed at enhancing the SSP's competitive positioning and driving long-term value creation within the digital advertising ecosystem

Qualification

Digital sales experienceProgrammatic experienceBusiness developmentExecutive-level relationship managementMarket intelligenceCommunication skillsMentorshipTeam collaborationAdaptability