Adobe · 3 months ago
Senior Product Marketing Manager, PLG & Trials
San Francisco
Full-time
Onsite
Senior Level, Lead/Staff
$121K/yr - $213K/yr
8+ years expAdobe is a company focused on changing the world through digital experiences, empowering individuals and brands to create exceptional content. They are seeking a Senior Product Marketing Manager to define and drive Adobe's Product-Led Growth (PLG) strategy, particularly for self-serve trials of their GenAI offerings, ensuring an exceptional customer journey and measurable business impact.
Artificial Intelligence (AI)ConsultingEnterprise SoftwareGraphic DesignImage RecognitionPhoto EditingSaaSSoftwareUX DesignWeb Design
Responsibilities
Establish the vision and framework for Adobe GenStudio’s self-serve trial motion, integrating insights from leading SaaS and AI-driven GTM models
Translate strategy into execution by designing, launching, and optimizing trial experiences that accelerate adoption and improve conversion rates
Partner with sales and field teams to ensure trial programs directly support pipeline generation, deal acceleration, and conversion to paid adoption
Apply growth marketing principles to take new trial experiences from inception to scale — building, testing, and refining programs that drive customer activation and adoption
Conduct research, analyze data, and synthesize customer feedback to refine both strategy and execution of self-serve trials motion
Collaborate with product, engineering, design, sales, and growth teams to ensure seamless trial implementation and integration into Adobe’s broader GTM approach
Lead A/B testing, funnel analysis, and telemetry-driven insights to optimize trial effectiveness
Act as an internal advisor and external advocate for PLG in the age of AI, ensuring Adobe leads the market in trial-driven SaaS adoption
Qualification
Required
8+ years of experience in product marketing, growth marketing, or a related role
Proven track record leading Product-Led Growth motions for SaaS, with measurable success in driving trial adoption and conversion
Strong understanding of self-serve customer journeys, onboarding frameworks, and trial-to-paid metrics
Strategic thinker with hands-on experience in growth experimentation and funnel optimization to generate a strong demand pipeline
Exceptional cross-functional collaborator, able to influence and align diverse stakeholders
Strong storytelling and positioning skills, with the ability to distill complex concepts into clear, outcome-oriented messaging
Analytical mindset; confident using data to generate insights and make decisions
Combining qualitative and quantitative data analysis to make strategic decisions
Expert communicator across written and visual communication including PowerPoint, Web Marketing, Marketing communications, and more
Project and program management skills including performance measurement, timeline, work management, scaling, and reporting
Skills in automating work to increase your own output and that of your ecosystem
Benefits
Annual Incentive Plan (AIP)
Long-term incentives in the form of a new hire equity award
Company
Adobe
Adobe is a software company that provides its users with digital marketing and media solutions.
10001+ employees
H1B Sponsorship
Adobe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1160)
2024 (1217)
2023 (750)
2022 (878)
2021 (742)
2020 (477)
Funding
Current Stage
Public CompanyTotal Funding
$2.5MKey Investors
Apple
1986-08-20IPO
1984-10-01Series Unknown· $2.5M
Leadership Team
Shantanu Narayen
CEO
Dan Durn
Chief Financial Officer
Recent News
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