Lowe's Companies, Inc. · 4 months ago
Principal Data Scientist - Marketing Measurement & Data Science Lead
Lowe's Charlotte Technology Hub 3505
Full-time
Onsite
Lead/Staff
8+ years expLowe's Companies, Inc. is a FORTUNE® 100 home improvement company seeking a Principal Marketing Measurement & Data Science Lead to drive advanced analytical frameworks that optimize marketing investments and personalize customer experiences. The role involves leading a team to design and implement measurement solutions across various channels, collaborating with marketing and data engineering teams to enhance strategies and influence decisions.
HardwareHome RenovationManufacturing
Responsibilities
Lead the strategy and execution of cross-channel measurement frameworks (MMM, MTA, geo testing, incrementality testing, platform-based attribution) to inform marketing ROI, budget allocation, and campaign optimization
Develop and deploy models for segmentation, CLV, propensity, and recommendations. Collaborate with marketing teams to implement data-driven personalization and targeting strategies
Architect and scale testing strategies, including A/B, geo-based, and quasi-experimental designs using ARIMAX and causal inference methods. Standardize best practices across the enterprise
Drive analytics to support pricing and promotional decisions, including elasticity modeling, dynamic pricing, and personalized offer testing using dual uplift methodologies
Collaborate with data engineering and platform teams to scale analytics using modern stacks (AWS, Azure, Snowflake, Databricks, Spark, CDPs). Leverage BI platforms and marketing tools (Adobe, Salesforce, Braze, AB Tasty, Optimizely)
Serve as a trusted advisor to marketing, loyalty, and digital teams. Translate complex analytics into actionable insights and influence strategic decisions across the business
Partner with data engineering, product, and business stakeholders to integrate data science into key marketing workflows and customer experiences
Qualification
Required
Bachelor's Degree in mathematics, statistics, physics, economics, engineering, computer science, data or information science, or related quantitative analytic field (or equivalent work experience in lieu of degree) and 8 years of experience executing and deploying data science, machine learning, deep learning, and generative AI solutions, preferably in a large-scale enterprise setting (fewer years may be accepted with a master's or doctorate degree)
8 years of programming experience (fewer years may be accepted with a master's or doctorate degree)
5 years of SQL experience and knowledge of various statistical modeling or machine learning techniques
Preferred
Proven expertise in statistical modeling, econometrics, experimental design, and causal inference
Proficiency in R, Python, SQL, Spark, and Scala
Deep technical fluency with cloud and big data platforms (AWS, Azure, Snowflake, Databricks)
Demonstrated success in deploying measurement frameworks across MMM, MTA, geo testing, and incrementality testing
Strong experience in segmentation, personalization, CLV modeling, and price/promo analytics
Adept in marketing tools such as Adobe, Salesforce, Braze, and testing platforms (e.g., Optimizely, AB Tasty)
Skilled communicator capable of translating technical insights into business strategy and influencing senior leaders
Experience leading cross-functional teams in matrixed enterprise environments
Doctorate Degree in mathematics, statistics, physics, economics, engineering, computer science, data or information science, or related quantitative analytic field
5 years of experience performing predictive analytics at a large-scale enterprise
5 years of experience using multiple data systems and sources
Benefits
401k with up to 4.25% match
Discounted Employee Stock Purchase Plan (15% discount of strike price)
Tuition-Free Education
10-week Maternity/Parental Leave
10% Associate Discount
Company
Lowe's Companies, Inc.
Lowe’s Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving approximately 20 million customers a week in the United States.
10001+ employees
H1B Sponsorship
Lowe's Companies, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (389)
2024 (310)
2023 (388)
2022 (357)
2021 (242)
2020 (394)
Funding
Current Stage
Public CompanyTotal Funding
$22B2025-09-30Post Ipo Debt· $5B
2025-08-20Post Ipo Debt· $9B
2023-03-28Post Ipo Debt· $3B
Leadership Team
Jennifer Wilson
SVP, Chief Marketing Officer
K
Kathy Higgins
VP IT Business Management
Recent News
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