Launch Potato · 10 months ago
Lead ML Engineer, Ad Performance
United States
Full-time
Remote
Senior Level, Lead/Staff
$165K/yr - $215K/yr
7+ years expLaunch Potato is a profitable digital media company that connects consumers with leading brands through data-driven content and technology. They are seeking a Lead ML Engineer to build scalable, production-ready machine learning systems that optimize advertising performance and enhance user experience.
AdvertisingBig DataDigital MediaTelecom & CommunicationsMarketingInternet
Responsibilities
Develop and scale advertising algorithms that optimize engagement and revenue simultaneously
Apply cutting-edge ML approaches (e.g., reinforcement learning, deep learning for ranking) to improve ad performance
Build scalable infrastructure to support real-time ad decisioning across millions of requests per day
Conduct rigorous experiments (A/B and multivariate tests) to measure model impact on business KPIs
Continuously improve ETL pipelines and monitoring systems to ensure reliable ad delivery
Collaborate with global teams across product, data, and engineering to launch high-impact ad features
Stay ahead of emerging technologies and integrate them into our ML stack when they create competitive advantage
Qualification
Required
7+ years of software development and ML engineering, including 3+ years focused on advertising systems
Proven experience optimizing ad performance using both mature models and emerging ML technologies
Expertise in one or more ML areas: Recommendation Systems, Advertising Algorithms, NLP, or CV
Proficiency with Python, SQL, and modern ML frameworks (TensorFlow, PyTorch)
Familiarity with distributed data processing (Spark, Ray) and cloud infrastructure (AWS/GCP)
Strong analytical problem-solving skills with a proven track record of delivering measurable results
Excellent communication, teamwork, and project management skills
Benefits
Profit-sharing bonus
Competitive benefits
Company
Launch Potato
We connect companies to customers at all parts of the consumer journey, from awareness to consideration to purchase.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
R
Ryan Van Horn
CTO / Founder
Apurva Shah
Chief Financial Officer
Company data provided by crunchbase