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Wpromote · 2 weeks ago

Associate Director, Data Analysis

United States

Full-time

Remote

Senior Level, Lead/Staff

$118K/yr - $140K/yr

5+ years exp

Wpromote is a leading digital marketing agency seeking an Associate Director, Data Analysis to manage analytic projects and deliver actionable insights for marketing initiatives. The role involves data mining, analysis, and collaboration with stakeholders to enhance data-driven decision-making and improve client outcomes.

AdvertisingCreative AgencyDigital MarketingMarketingSEMSEO

No H1B

Hiring Manager

Joanna Jones

Responsibilities

Managing the progress of multiple analytic projects and ensuring the projects meet their respective deadlines

Supporting internal and external stakeholders by understanding their challenges, translating the challenges into solutions, and delivering both off-the-shelf and custom solutions

Clearly defining and managing project scope, deliverables, timelines, and dependencies for data analysts, internal stakeholders, and clients

Prioritizing analytics based on areas of highest return, making decisions on accepting or declining analytics and automation activities, and maintaining regular communication with stakeholders to track and update analytics initiatives

Identifying business problems and selecting appropriate investigative testing and solutions

Presenting data in a clear and visually appealing manner for technical and non-technical audiences using various visualization and presentation methods

Interpreting, presenting, and communicating results through presentations and dashboards that convey compelling business stories and facilitate data-driven decision-making

Articulating the actionable insights derived from analysis results

Overseeing and mentoring one analyst who manages a shared book of business

Qualification

Data analysis experienceProgramming skills RProgramming skills PythonAdvanced SQLBI platform familiarityStatistical modelingData miningMachine learningProject managementCommunication skillsCritical thinkingAttention to detailTeam collaboration

Required

5+ years of hands-on data analysis experience within an agency or in-house media environment

Bachelor's degree in a quantitative field (Stats, Mathematics, CS, Information Technology, Economics, Engineering, etc.)

Experience designing and executing custom analyses that support client business objectives

Able to transform diverse business problems into quantitative proposals and measurement studies

Ability to build relationships across business units and work well in a collaborative team environment

Strong critical thinking skills and a natural affinity for numbers and the ability to tell a story using data

Intermediate to advanced programming skills in at least one programming language (R and Python) for data cleaning, data modeling, building pipelines, and API calls

Advanced experience in SQL

Familiarity with at least one BI platform and the ability to learn others (i.e.: Looker, Tableau, MicroStrategy, Power BI, Google Data Studio, Datorama, etc.)

Working knowledge of using the command line

Experience/familiarity with version control

Excellent analytical and problem-solving skills with strong attention to detail

Strong communication skills, with experience in creating and delivering presentations and executive summaries

Knowledge of media/advertising platforms