Democratic National Committee · 3 months ago
Digital Advertising Strategist
Washington, DC (DNC HQ)
Full-time
Onsite
New Grad, Entry Level
$54K/yr - $54K/yrThe Democratic Party is seeking a Digital Advertising Strategist to join their Grassroots Fundraising Team within the Mobilization Department. The role involves producing, building, and optimizing ad campaigns on various digital platforms to mobilize grassroots supporters for donations to help elect Democrats nationwide.
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Responsibilities
Develop ad campaigns from start to finish: Conceptualize new ad ideas or iterate on proven concepts, write engaging ad copy, build landing pages, and collaborate with the design and video teams to produce compelling graphics and videos that inspire donors to take action
Become an expert on ad buying across multiple digital platforms: meticulously traffic and Q&A ads, analyze data in real-time, and make daily changes to ensure strong performance
Use large swaths of performance data from the Analytics team to identify and share fundraising insights and iterate on successful ad content
Write direct-to-camera scripts for a wide range of principal voices and audiences
Move campaigns through complex approval processes
Other duties as assigned to support the department and the DNC's mission
Qualification
Required
Either have hands-on experience buying ads on Meta Ads Manager and Google Ads Manager, or experience quickly learning a complicated digital platform and delivering results
Have a knack for conceptualizing or designing eye-catching and well-composed graphics that move people to action
Very comfortable using Excel/Google Sheets to organize and analyze data to drive future strategy
Detail, deadline, and process-oriented – you catch typos, grammatical errors, broken links, and extra zeros, and are capable of maintaining ambitious timelines and organized systems
Ability to write persuasively, authentically, and concisely, and to tailor your writing to different messengers, audiences, and goals
Communicate clearly and promptly when you have questions or face obstacles at work
Remain open to feedback and learning, adaptable amidst ambiguity, positive, accountable, and believe no task is too big or small
Natural collaborator who is excited and comfortable partnering within and across teams to execute complicated projects
Must be in or be willing to relocate to D.C. and work in-person most days of the week
Willing to work late evenings, weekends, and on a rapid response basis to capitalize on significant moments
Preferred
Familiarity with digital advertising and fundraising
Experience on a campaign, or at a political/advocacy organization or non-profit
Benefits
Generous paid time off, including federal holidays and open leave
Health and dental insurance for employee and dependents; 90% paid by the DNC, 10% paid by employee
Supplementary vision plans available to employees for purchase
Up to a 5% employer match DNC 401(k) plan
Pre-tax flexible spending account benefits available to employees and dependents
Company
Democratic National Committee
The Democratic National Committee is the formal governing body for the United States Democratic Party.
Founded in 1848
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Arthur Thompson
Chief Technology Officer
Kristy Hetherington
Deputy Chief Financial Officer
Recent News
2025-09-22
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