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Hippo Insurance · 6 hours ago

Senior Manager, Marketing Analytics

Austin, TX

Full-time

Hybrid

Senior Level

7+ years exp

Hippo is dedicated to protecting the joy of homeownership through tailored insurance solutions. The Senior Manager of Marketing Analytics will lead the analytics strategy, providing actionable insights to inform customer acquisition and marketing performance across various channels.

Financial ServicesFinTechInsurTech

Responsibilities

Define, build, and lead our marketing analytics strategy, becoming a key decision-maker in how we leverage data to shape our marketing and communications approach

Provide and maintain centralized reporting in a Tableau dashboard to analyze large volumes of quantitative and qualitative data. You will be responsible for interpreting results, providing actionable insights, and presenting findings to leadership

Infuse marketing strategy with data-driven insights and optimizations across all channels, including but not limited to SEM, paid digital, social, search, television, radio, direct mail, and affiliate marketing

Partner with the Marketing team, Business Analytics, and Finance to develop and align on key performance indicators (KPIs), data mapping documents, and measurement plans. You will also collaborate on budget planning, performance projections, and monthly spend reconciliation

Draft hypotheses and design test structures (A/B, incrementality, etc.) to identify opportunities for scale and efficiency, directly contributing to overall growth and ROI

Build and maintain predictive models for financial and performance projections, and to quantify customer lifetime value (CLTV)

Own UTM parameters, offline media tracking, naming conventions, and documentation. You will collaborate with the Data Analytics team to set up partner data ingestion and ensure data integrity for automated reporting

Assist in the assessment and development of a multi-touch and shared attribution measurement strategy

Build, develop and manage marketing analytics team to drive successful outcomes for the business and the team

Qualification

Marketing Analytics StrategySQLTableauStatistical AnalysisPythonData VisualizationPerformance MeasurementCuriosityTeam ManagementCommunication Skills

Required

7+ years of experience in business or marketing analytics, with a passion for building and leading a strategic function in a fast-paced, startup environment

Strong proficiency in SQL and experience building dashboards and databases

Expert-level skills with Excel, visualization tools (Tableau), and programming languages (Python or R)

Deep understanding of statistical concepts and techniques, with the ability to apply them to execute analytics projects (e.g., media/marketing mix models, segmentation, forecasting)

Strong exposure to paid marketing channels (mobile, social, digital) and an understanding of attribution

Excellent verbal and written communication skills with a proven ability to present complex findings and influence stakeholders at all levels

Preferred

Previous work experience in insurance, financial industry and on D2C channels is a plus

Benefits

Healthy Hippos Benefits - Multiple medical plans to choose from and 100% employer covered dental & vision plans for our team members and their families. We also offer a 401(k)-retirement plan, short & long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP)

Equity - This position is eligible for equity compensation

Training and Career Growth - Training and internal career growth opportunities

Flexible Time Off - You know when and how you should recharge

Little Hippos Program - We offer 12 weeks of parental leave for primary and secondary caregivers

Hippo Habitat - Snacks and drinks available and catered lunches for onsite employees