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Orchestra · 2 weeks ago

Account Director, Gaming and Emerging Tech PR

New York, NY

Full-time

Hybrid

Mid, Senior Level

$110K/yr - $130K/yr

6+ years exp

BerlinRosen is a fast-growing, full-service consulting and communications firm, and they are seeking an experienced Account Director with a passion for gaming and emerging technologies. The role involves leading PR campaigns for gaming clients, driving strategies for emerging tech, and managing client communications to ensure high-quality media coverage.

MarketingPublic RelationsTelecommunications

Responsibilities

Lead PR campaigns for gaming clients, including video game launches and gaming-adjacent sectors such as game development technology, digital entertainment (anime, manga, streaming services), licensed IP products and gaming/tech accessories

Drive PR strategies for emerging tech clients in areas like AI, Web3, VR/XR and other innovative fields

Develop and maintain strong relationships with top-tier journalists and media outlets, ensuring consistent, high-quality coverage for clients

Personally secure media placements, working directly with reporters, editors and influencers in the gaming and tech space

Oversee day-to-day client communications, ensuring expectations are managed and consistently exceeded

Work closely with clients to identify new opportunities for media coverage and thought leadership, continually positioning them as industry leaders

Manage the creation of press materials such as press releases, media alerts and pitches tailored to different media outlets

Act as a senior advisor to clients, providing strategic counsel on messaging, media strategy and brand positioning

Collaborate with the team's lead to proactively drive business development, identifying and pursuing new opportunities in the gaming and emerging tech sectors to help grow and expand the department

Mentor junior staff and collaborate cross-functionally with internal teams to ensure seamless execution of campaigns

Analyze and report on the success of PR campaigns, using data to inform strategy and improve results

Stay informed about industry trends and competitor activities, providing insights to both clients and the internal team

Thrive under pressure and manage tight deadlines, delivering top-notch results even in a fast-paced, high-stakes environment

Demonstrate a solution-oriented mindset, thinking creatively and strategically to deliver out-of-the-box ideas for clients

Qualification

PR agency experienceMedia relations skillsComprehensive PR strategiesLeadership skillsGaming industry knowledgeTech industry knowledgeWritten communication skillsProject managementEntrepreneurial spiritSolution-oriented mindsetCreative thinkingProblem-solving skillsTeam collaborationAdaptability

Required

Must have a minimum of 6+ years of PR agency experience in both the gaming and tech sectors (non-negotiable; experience in both is required)

Must be passionate and interested in working on both gaming and tech accounts, demonstrating enthusiasm and expertise in both areas

Must have a well-rounded PR expertise that goes beyond product launches, with experience in developing holistic PR strategies including thought leadership, corporate communications and reputation management

A proven track record of securing top-tier media coverage through personal effort, not just team management

Proven ability to lead brainstorms, develop comprehensive PR plans from start to finish, project key performance indicators (KPIs) and effectively present and guide clients through the plan's execution

Strong media relations skills with an existing network of gaming, tech and entertainment media contacts

Experience developing and executing comprehensive PR strategies, from concept to execution, for both large-scale and startup clients

Excellent written and verbal communication skills, with a talent for crafting compelling stories and pitches

Demonstrated ability to manage multiple projects and clients simultaneously, with strong organizational skills

Entrepreneurial spirit, with a track record of contributing to business development and department growth

A proactive and solution-oriented attitude, always looking for ways to drive results and exceed client expectations

Ability to think creatively and strategically, offering innovative solutions to complex client challenges

Passion for emerging technologies and the ability to quickly learn and adapt to new industries and trends

Strong leadership skills, with experience mentoring and managing junior team members

Ability to thrive in a dynamic, fast-paced environment, with strong problem-solving skills and a positive attitude

Ability to make sound decisions independently while also having the judgment to know when to pull in senior leadership for guidance and support

Preferred

Prior experience as an Account Director at a PR agency, with a proven track record of leading and managing client accounts effectively is highly preferred

Knowledge and working experience in social media, influencer marketing and other integrated marketing areas is a plus

Experience with media monitoring tools and analytics platforms to measure campaign success and make data-driven decisions