Capital One · 3 months ago
Business Manager, Audience Strategy
Richmond, VA
Full-time
Onsite
Mid, Senior Level
$144K/yr - $164K/yr
5+ years expCapital One is a financial services company seeking a Business Manager in Audience Strategy. In this role, you will leverage strategic and analytical skills to develop business strategies and enhance customer-centric marketing initiatives aimed at driving growth and profitability.
Financial Services
Responsibilities
Develop business strategies that will drive growth, profitability, and competitive success for Capital One in the face of shifting consumer and regulatory demands
Lead direct-to-consumer marketing efforts for select products, and strategic intent for products distributed through the retail channel
Build targeted insights to inform the design and development of new customer experiences, as well as breakthrough technology and concepts designed to deliver on new go-to-market strategies
Drive step-change improvements in marketing performance by connecting drivers of future consumer trends to historical behavior and testing hypotheses using rigorous monitoring and analysis
Manage and sequence delivery of business intent, build business requirements and execute against the marketing strategy
Oversee multiple projects and programs concurrently
Work closely with colleagues across Capital One including: Data Science, Marketing Strategists, Project Managers, Product Strategy, Finance and others to drive improvement in marketing performance
A proven track record of decision making and problem solving based on analytics
Conceptual thinking skills must be complemented by a strong quantitative orientation
Ability to build and leverage the capabilities of a high-performing team, as well as business partners across the enterprise
Foster innovation, drive critical decisions, hold business partners accountable, and be able to consistently deliver results
Impeccable written and oral communication credentials, coupled with strategic influencing skills and the ability to drive agreement through intellect, interpersonal and negotiation skills
Display an intense focus on achieving both short and long term goals
Drive and execute an agenda in an uncertain and fluid environment
Successful track record of thriving in a fast paced, entrepreneurial and dynamic environment
Qualification
Required
Bachelor's Degree in any quantitative field (Business, Math, Economics, Finance, Statistics, Science, Engineering)
At least 2 years of experience in analysis
Preferred
Master's Degree in Business or quantitative field such as Finance, Economics, Physical Sciences, Math, Statistics, Engineering
5+ years of experience in analysis
2+ years of experience in financial services
1+ year of experience in consulting
2+ years of experience in people management
Benefits
A comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.
Company
Capital One
Capital One is a financial services company that provides banking, credit card, auto loan, savings, and commercial banking services.
10001+ employees
H1B Sponsorship
Capital One has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (723)
2024 (488)
2023 (545)
2022 (909)
2021 (672)
2020 (944)
Funding
Current Stage
Public CompanyTotal Funding
$5.45BKey Investors
Berkshire Hathaway
2025-09-11Post Ipo Debt· $2.75B
2025-01-30Post Ipo Debt· $1.75B
2023-05-15Post Ipo Equity· $954M
Leadership Team
Lo Li
CTO, Managing Vice President Retail Bank
Daniel Arellano
Senior Vice President, Business Cards and Payments
Recent News
2026-01-13
Company data provided by crunchbase