Constant Contact · 8 hours ago
Senior Director, Marketing Analytics
United States
Full-time
Remote
Director/Executive
$215K/yr - $255K/yr
10+ years expConstant Contact is a company dedicated to empowering businesses, entrepreneurs, and non-profits with the tools they need to succeed online. The Senior Director of Marketing Analytics will lead the marketing analytics team, driving data-informed strategies, optimizing marketing performance, and delivering actionable insights to guide growth.
EmailEmail MarketingEvent ManagementMessagingSocial Media Marketing
Responsibilities
Define the vision and long-term roadmap for the marketing analytics and operations function in direct partnership with the CMO and other senior leaders
Drive budgeting and ROI analysis by connecting marketing investment to revenue impact, recommending spend reallocations, and track CAC payback. Collaborate with the Finance team to prove the revenue impact of our investments
Act as a strategic advisor to the entire marketing organization, using data-driven insights to guide campaign strategy, brand investment, and customer lifecycle management
Develop and deploy sophisticated reporting dashboards and measurement models, including Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), and Lifetime Value (LTV) frameworks to optimize our marketing investments
Transform complex data from multiple sources (digital, CRM, social, etc.) into actionable insights to drive business results
Optimize campaigns and investments through marketing performance analysis across CRM, Brand, Product, and Paid channels to optimize campaigns and investments
Develop compelling narratives for leadership through in-depth analysis of data from digital, offline, CRM, and brand channels using visualization tools
Build and maintain our KPI reporting infrastructure, including dashboards that track performance across channels, funnel stages, and customer cohorts
Own the marketing technology stack, leading the evaluation, implementation, and ongoing management of key platforms like our CDP, CRM, and marketing automation tools
Architect and optimize the end-to-end lead management process, ensuring every marketing qualified lead (MQL) is captured, scored, routed, and actioned efficiently with clear SLAs
Design and optimize campaign workflows, lead scoring models, and funnel tracking with clear SLAs
Drive continuous improvement by evaluating new tools and processes that unlock scale, automation, and deeper insights for the team
Qualification
Required
10+ years of experience in marketing analytics, measurement, attribution, or a related quantitative field
A Bachelor's or Master's degree in a quantitative field (e.g., Statistics, Economics, Computer Science)
Deep, hands-on expertise in advanced measurement methodologies, including MMM, MTA, incrementality testing, brand lift, LTV modeling, and customer segmentation
Proven ability to manage a modern marketing tech stack, including experience with CDPs, CRM platforms, and automation tools
Expert-level proficiency in SQL for data manipulation and extensive experience with visualization tools like Tableau or PowerBI
Exceptional communication skills, with a demonstrated ability to translate complex analytical findings into clear, concise recommendations for senior leadership and non-technical stakeholders
A proactive, self-starting mindset with a strong sense of ownership and the ability to thrive in a fast-paced environment
Preferred
Experience with Python/R for statistical modeling is a strong plus
Benefits
Health and welfare benefits including paid leave
Generous paid time off policy
Competitive benefits package that supports the health and well-being of you and your family
Company
Constant Contact
Constant Contact makes digital marketing easy and effective for small businesses and nonprofits across the globe.
1001-5000 employees
H1B Sponsorship
Constant Contact has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (17)
2024 (16)
2023 (16)
2022 (33)
2021 (21)
2020 (27)
Funding
Current Stage
Public CompanyTotal Funding
$423.16MKey Investors
Clearlake Capital GroupGreylock
2025-10-07Private Equity
2021-02-11Private Equity· $400M
2015-11-02Acquired
Leadership Team
Frank Vella
Chief Executive Officer
Jerry Jao
SVP & GM
Recent News
The Journal Record
2025-11-09
Company data provided by crunchbase