Roku · 1 day ago
Senior CRM Solutions Architect
Santa Monica, California
Full-time
Hybrid
Senior Level
$151K/yr - $191K/yr
5+ years expRoku is the #1 TV streaming platform in the U.S., Canada, and Mexico, seeking a Senior CRM Solutions Architect to develop and implement data-driven templating and personalization solutions. This role involves bridging marketing strategy and technical execution to enhance automated marketing communications across various channels.
AdvertisingAdvertising PlatformsConsumer ElectronicsDigital EntertainmentDigital MediaHardwareMedia and EntertainmentSoftwareVideo Streaming
Responsibilities
Working alongside the CRM Operations team to design and implement scalable CRM solutions that enhance automated marketing communications
Develop dynamic, templatized notifications (email, push, in-app) using enterprise-level ESPs and proprietary CRM tools, leveraging HTML, Liquid, and JSON
Collaborate with stakeholders and teams across Lifecycle, Product, and Engineering to ensure seamless data integration and payload delivery for CRM campaigns
Integrate data from APIs and upstream payloads to drive decision-making logic and populate personalized content in real-time
Architect CRM messaging that supports personalization, automation, and lifecycle marketing strategies
Ensure CRM templates follow standardized, reusable coding practices to streamline operational efficiency and reduce production time
Analyze campaign inputs, including subscriber data, frequency, prioritization, and personalization tactics, to inform scalable CRM solutions
Lead technical discovery and solutioning for new CRM initiatives, including evaluating tools, technologies, and implementation strategies
Qualification
Required
5+ years of experience implementing marketing-driven CRM solutions, with strong front-end coding skills (HTML, Liquid, JSON) and CRM database fundamentals
Proven ability to build modular, data-driven notification templates that support dynamic personalization across email, push, and in-app channels
Hands-on experience with enterprise-level ESPs and CRM platforms such as Braze, Salesforce Marketing Cloud, or Iterable, including high-volume database environments
Proficiency in SQL for audience segmentation and relational database querying
Strong communication skills with the ability to translate technical concepts for non-technical stakeholders and collaborate cross-functionally
Excellent organizational skills with the ability to manage multiple projects and deadlines independently in a dynamic environment
Preferred
BA/BS in Computer Science, Web Development, Information Technology, or a related field; or equivalent experience with demonstrated technical proficiency
Experience designing and deploying CRM solutions in fast-paced, product-led organizations using agile methodologies
Benefits
Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Healthcare (medical, dental, and vision)
Life
Accident
Disability
Commuter
Retirement options (401(k)/pension)
Company
Roku
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.
1001-5000 employees
H1B Sponsorship
Roku has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (166)
2023 (81)
2022 (279)
2021 (195)
2020 (107)
Funding
Current Stage
Public CompanyTotal Funding
$212.01MKey Investors
News CorpFidelityGlobespan Capital Partners
2017-09-28IPO
2015-11-09Series H· $45.5M
2015-11-01Secondary Market
Leadership Team
Preston Smalley
VP of Viewer Product
T
Thomas Dodson
Vice President of Platform Operations
Recent News
MarketScreener
2026-01-05
Company data provided by crunchbase