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KSHB / KMCI / The EW Scripps Company · 1 day ago

Account Executive, KSHB

Kansas City, MO

Full-time

Hybrid

Entry, Mid Level

2+ years exp

KSHB is a diversified media company focused on creating a better-informed world, and they are seeking an experienced media account executive. The role involves selling broadcast television and digital advertising solutions, developing connections with local businesses, and managing advertising campaigns to drive growth.

News

Responsibilities

You will be selling broadcast television and digital advertising solutions. Digital solutions include over-the-top (OTT) video, search strategies (SEO/SEM), social media marketing, and more. You will sell to local and regional businesses and advertising agencies

Independently prospect, develop, and maintain new business in the market using the Scripps Sales Process and developing customized solutions

Travel to the office or hop on Zoom to host a brainstorming session with your team for an upcoming advertising campaign

Attend a regular call with an existing client to talk about campaign performance and ideas for upcoming promotions

Use ratings, qualitative, and market trend data to negotiate program ratings and advertising rates with advertising agencies to maximize revenue

Cultivate new relationships with businesses in the local community by networking, cold calling, and referrals

Develop and deliver advertising and marketing campaigns and media plans

Maintain and grow existing accounts by reworking and optimizing schedules and products as needed, showcasing attribution proof of performance, and providing best-in-class customer service

Effectively manage a sales funnel within the Customer Relationship Management (CRM) software and achieve key performance indicators and activity levels

Contribute to the creative development of campaigns through client communication and needs analysis, storyboard and concept creation, and assistance in production aspects