The Agency RE · 3 months ago
SVP, Brand Strategy
United States
Full-time
Remote
Director/Executive
12+ years expThe Agency RE is seeking a Senior Vice President of Brand Strategy to lead its marketing organization as it expands globally. This role involves overseeing brand strategy, creative direction, and content execution, while managing creative teams to position the company at the forefront of luxury real estate branding.
LifestyleReal EstateReal Estate BrokerageReal Estate Investment
Responsibilities
Define and oversee The Agency's brand positioning globally, ensuring alignment across all markets, campaigns, and channels
Serve as the steward of brand voice, design identity, and creative integrity
Directly manage the creative (design, video, visual) and content (editorial, copy, campaigns) teams, providing oversight, feedback, and clear direction
Lead the strategy and execution of integrated campaigns across all marketing channels, including social media, paid media, strategic partnerships, and traditional channels
Develop and scale content ecosystems (e.g., video series, podcasts, social short-form content) that build a robust brand community and drive measurable engagement
Audit current capabilities and workflows, identifying opportunities to scale effectively and strengthen output
Ensure all content—video, design, digital, print, and social —delivers at the level of a luxury lifestyle brand
Responsible for marketing strategy and campaigns on an annual basis alongside quarterly global and regional efforts
Mentor and develop talent within the creative and content teams, elevating key contributors and aligning them with brand priorities
Partner with leadership to evaluate team fit, structure, and performance to ensure long-term scalability
Provide team creative focus and strategic direction to maximize video and content quality and alignment with the brand
Work hand-in-hand with the SVP of Marketing & Communications and Marketing Dept Heads to ensure brand strategy aligns with all marketing efforts, executive vision, media relations, and marquee marketing assets
Collaborate with leadership across business lines (franchise, core services, PR, relocation, creative services) to deliver integrated campaigns
Drive the evolution of The Agency as a 'media house,' positioning our brand as both a brokerage and a lifestyle voice
Drive innovation by championing and experimenting with emerging digital platforms (e.g., AI-driven content, immersive media, influencer partnerships) to expand our brand's reach and impact
Introduce new marketing practices, tools, and partnerships that enhance reach, efficiency, and creative impact
Monitor industry trends in luxury, lifestyle, and real estate to keep The Agency at the forefront of innovation
Qualification
Required
12-15+ years of progressive marketing experience, with at least 5 years in a senior leadership role
Proven track record of building and scaling luxury or lifestyle brands (experience in real estate, luxury hospitality, fashion, travel, or media strongly preferred)
Deep understanding of digitally-driven storytelling, with a strong preference for experience in leveraging data-driven personalization and fostering digital community engagement to drive brand loyalty and growth
Exceptional leadership skills with experience managing creative and content teams
Strong strategic thinker with ability to translate brand vision into tactical execution
Expertise in integrated marketing across digital, print, social, video, and experiential channels
Excellent communication, presentation, and cross-functional collaboration skills
Passion for design, storytelling, and luxury positioning through compelling, multi-platform narratives
Benefits
Equity
Paid vacation
Professional development budget
Comprehensive health benefits
401(k)
HSAs FSAs
Company
The Agency RE
The Agency is a full-service, luxury real estate brokerage and lifestyle company.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
David Walker
Co-Founder & Board Member
Philip Lang
Co-Founder, Chief Business Officer
Recent News
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