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MyEyeDr. · 2 weeks ago

Sr. CRM and Automation Developer

Vienna, VA

Full-time

Hybrid

Senior Level

MyEyeDr. is a high-growth, premier healthcare company focused on delivering exceptional, personalized experiences to its patients. The Sr. CRM and Automation Developer will lead the technical development and optimization of omnichannel marketing campaigns, enhancing patient engagement and driving conversion through innovative marketing automation strategies.

Responsibilities

Develop, deploy, and maintain Braze Canvases, email campaigns, push, in-app messages, and SMS journeys (Twilio)

Create dynamic Liquid logic, personalization tokens, custom attributes, segments, and triggers to drive highly personalized communications

Build HTML5/CSS-compliant, responsive templates; handle cross-channel creative execution

Manage A/B tests, multivariate testing, holdout groups, and performance monitoring; interpret results to improve KPIs

Collaborate with Data, Product, CRM, and Marketing teams to translate business goals into Braze implementations

Create and manage Braze APIs, webhooks, data extensions, segment logic, and external integrations (e.g., CDPs, mobile apps)

Oversee data schema design, ingestion, and campaign data pipelines; ensure clean and secure integrations

Contribute to platform migration projects, architecture decisions, and feature expansions within Braze and related Martech stack

Support accessibility, deliverability, and compliance best practices

Troubleshoot issues in segmentation logic, audience targeting, campaign performance, and message delivery

Maintain accurate documentation and collaborate using tools like Jira, Confluence, Git, and PPM platforms

Qualification

BrazeSQLHTML/CSSLiquidTwilioCDP familiarityData modelingJiraData-driven mindsetCollaborationCommunicationDetail-oriented

Required

Bachelor's degree in Computer Science, Marketing Technology, or the equivalent combination of education, skills and experience

Proven experience using Liquid, Braze APIs, custom events, Braze Currents, and campaign automation features

Strong SQL skills; experience handling large datasets and custom segmentation logic

Ability to create and troubleshoot HTML/CSS responsive email templates and messaging formats

Experience with cross-channel strategy including SMS (Twilio), Inkit (print), in-app, and push notifications

Familiarity with CDPs (e.g., Microsoft CI), and their use in campaign orchestration

Solid understanding of data modeling, user identity management, and preference centers

Proficient with Jira, Confluence, GitHub, CI/CD, and workflow documentation

Exposure to marketing technologies such as Facebook Ads, Sprout Social, Yext, Inkit, Braze Currents, and CMS platforms like Acquia, Drupal, or Sitecore

Knowledge of CRM ecosystems like Salesforce, Adobe, Iterable, or Braze partner integrations

Understanding of HIPAA compliance, security best practices, and consent-driven communication

Highly collaborative and detail-oriented with the ability to multi-task in a fast-paced environment

Data-driven mindset with a passion for driving patient engagement and conversion uplift through experimentation

Comfortable working across global teams in hybrid/remote environments

Strong verbal and written communication skills, capable of translating complex technical topics for non-technical stakeholders

Eager to innovate, test, learn, and continuously optimize

Preferred

Braze Certification(s) preferred

Benefits

Career Development and Training Opportunities

Medical and dental coverage

Tax-free savings plans

Life insurance and more

Vision coverage

Associate discounts on our products

401(k) with competitive company match

Accrue PTO and paid holidays from day one

Company

MyEyeDr.

Glassdoor2.6

MyEyeDr. empowers our patients to live their best lives by providing comprehensive eye care and an expansive selection of eye wear solutions.

Founded in 2001

Vienna, Virginia, US

5001-10000 employees

http://www.MyEyeDr.com

H1B Sponsorship

MyEyeDr. has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

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Trends of Total Sponsorships

2025 (1)

2024 (1)

2023 (3)

2022 (4)

2020 (1)